10/05/2016

From traditional media to the mobile app with the QR Code

The potential of the QR Code are many. &` simply scan the code using your smartphone camera to discover its contents.

<span style=""line-height: 1.6em;"">This type of code is useful for various marketing purposes and each of them can be diversified based on the object on which it is place and the content to which it refers. Below are some interesting examples:

<table align=""center"" border=""1"" cellpadding=""0"" cellspacing=""0""><td style=""width:226px;height:30px;""><p align=""center""><strong style=""line-height: 1.6em;"">WHERE’È POSITIONED

<td style=""width:415px;height:30px;""><p align=""center""><strong style=""line-height: 1.6em;"">POSSIBILITY

On the outside of the package

It allows the user to improve the experience both before purchasing, finding additional information not present on the label such as the manufacturing company or curiosities.

Inside the package

The user, during use, can Use the QR Code to find multimedia information on the use and warranty of the product. Possibility to leave reviews.

Brochure

Entice you to delve deeper beyond the brochure, with the possibility of to download an app, offer discount coupons and propose special offers.

Business cards

The QR Code gives access to professionals' data, can refer to the page of a company website or to the professional profile on Linkedin.

Contest

Propose participation in contests accessible by scanning the QR.

Events

The QR Code becomes the vehicle for downloading anevent app that will provide give the user a positive experience thanks to information on the programme, meetings, workshops, conferences…

Places

With simple scanning you will have access to the detailed map with points of interest and the possibility of to mark an itinerary.

<span style=""line-height: 1.6em;"">As can be seen from these examples, the QR Code gives the possibility to offer additional contents in cases where space is limited, such as those of a brochure or a label, allowing integration with multimedia contents such as audio, video and to do so in a simple and accessible way from any type of smartphone.

<span style=""line-height: 1.6em;"">The QR Code is the example of integration of old and new media: mobile devices may not replace print, but they help the user maximize the user experience.