Where Digital Marketing is going in 5 points

Digital Marketinghas opened the doors to a personalization of advertising never seen before. Thanks to the analysis of data from users of websites and mobile apps, we can direct the right message to the right user and thus make him happy. And, as we know, a happy user is more inclined to purchase. To make the purchasing experience positive, it is not enough to send the right message, but our customers expect much more.

Where is Digital Marketing going? Here are the trends of 2016 in 5 points (+ 1):

1. Building campaigns based on storytelling.
   

   Marketers need to think about how to spread the brand image through stories in which the product is the protagonist. This engagement strategy is even more effective if applied to Social Media, where corporate values ​​are transposed to customers and prospects.

2. First-person customer involvement.
   

   People who approach a brand are looking for personalized communication that allows them to live an exclusive experience. In this regard, campaigns that involve the use of hashtags and calls to action can be useful.

3. Reality experiences increased.
   

   To stimulate the propensity to purchase, apply methods to create your own product via a configurator you can achieve this purpose. The reality increased is an immersive strategy that guarantees maximum customer involvement by making them an active part of the purchasing process.

4. Contextualize messages.
   

   Among the possibilities: Digital Advertising offers are there a great capacity of analysis and consequently to contextualize advertising contents by directing them to specific targets. This strategy exponentially increases the conversion rate on the ad.

5. Human relations
   

   Users expect people to communicate with them. Opening yourself up to comments and reviews demonstrates the transparency of the brand and increases its credibility. Maintaining a dialogue with customers, for example by responding to their messages, makes the company a real and attentive interlocutor.

Navigation, in 2016, is aware and user expectations are high. Digital Houses are increasingly attentive to satisfying the new needs of increasingly more customers connected and aware. There is, however, a sixth point to take into account when approaching online marketing strategies and it is Mobile Marketing. Every Web Marketing strategy must take into account that more 70% of network access occurs from mobile devices. Adapting strategies to mobile means taking into account users on the move and the possibilities offered by geolocalization.