Smartphones in Italy: the infographic

We realize that the smartphone sector is constantly growing in our daily lives. But how much is it increasing?

During the IFA in Berlin, Mobilens of conScore presented the data relating to the smartphone market in Italy updated to the month of May 2016. The sale of smartphones recorded a growth of 17% which, with a total of 30.6 million users, reaches 68.7% of the telephone device market.

The brands that are most purchased are Samsung, in first place with 43.4%, followed by Apple devices, with 17.7% and finally Huawei. The latter, despite covering only 8% of the market, experienced a 140% increase in sales compared to the previous year. Specifically, among the most popular models popular, in first position we find Huawei P8 Lite, followed by iPone 6s and Samsung Galaxy J5.

But when they choose a smartphone, what do Italians look for? First of all, the screen size is between 5 and 6 inches, the camera is at least 12/14 Megapixel and they are willing to spend up to 400€. The most popular operating systems the most sought after are Android, chosen in almost 70% of cases, iOS in 17.7% and Microsoft, decreasing, reaching 10.7%. The data relating to the degree of loyalty towards one operating system rather than another were also presented. In particular, owners of Android systems say they want to switch to iOS in 13% of cases, while those who regularly use iOS have the opposite desire in 16% of cases, making Google's operating system the most popular. capable of creating loyalty. As regards users of telephone devices other than smartphones, they declare that, if they were to adopt smart cell phones, they would prefer to do so on Android devices.

The use of content from smartphones has made that the market moved more and more towards the production of materials usable from mobile. Let's think about mobile apps, the need for to create optimized websites and the way we approach the internet to share content.