Successful SEO

SEO is the practice of optimizing websites to appear in the highest positions others on search engines. When a user performs a search on Google, the first results are the most relevant ones. relevant. Relevance depends on many factors, such as the presence of a mobile version of the site, the quantity of of times that the keyword appears within the pages and how much time users spend on the site, showing interest.

Users are much more aware in their online searches. The user who clicks on a site from a mobile device expects the same browsing experience as someone who connects from a desktop. Likewise, those who click on paid ads expect a browsing experience comparable to that obtained by clicking on organic results. The role of Social Networks in search has also influenced SEO techniques, making the role of the SEO Specialist transversal.

Another growing phenomenon is voice search, changing the way we carry out searches: we won't ask Google for ""car mechanic"" typing the keywords, but we will ask a question in full "is there a mechanic nearby?". To this question Google will probably answer directly showing us the featured snipped with the answer and the source from which it extrapolated. An excellent reason to optimize the content to be able to show it in this mode.

As anticipated, the contents to which the searches refer are fundamental. The articles must first of all be coherent, then they must be long and dense, addressing the issues in question in an exhaustive way.

Relevance also passes through graphic content, which is why it is It is important that the images we use are consistent with the main content of the text. The importance of image keywords is also demonstrated by the potential given by the filters, one of the new features this year from Google, which allows you to apply additional keywords to image searches. Let's think of a generic search like ""smartphone"", Google will apply of the potential filters on which you can easily click to refine your search. These suggestions are very important if we think about an eCommerce.

When we talk about Search Engine Optimization we often attribute its success to secrets and tricks, but the reality is is that a user who lands on a page expects to find what who has sought and will be he himself decides (with his behavior) whether your site is adequate.