The guide for the 2021 shopping season

This long period of pandemic, as we know, has given an incredible acceleration to the e-commerce world, and the trend towards online purchases will continue. certainly growing. People don't just use the Internet to shop, but also to take a look around. &` interest in online showcases and searches for purchase ideas has grown.

To help customers in the purchasing decision, you can:

• Reach customers while they browse,
• Involve customers while they carry out searches,
• Convert searches into sales,
• Be ready to generate sales during the holidays.

At the following link you can find the Google's Retail Play Book 2021, from which we can extract some pills:

• In the fourth quarter of 2020, searches related to retail sales are grew at a rate 3 times higher than that of the same period of the previous year.
• 39% of consumers interviewed say that their online purchases have increased compared to a year ago.
• More than half of consumers say they use search to find items to buy in-store.
• 53% of shoppers plan to make a purchase on their smartphone from any company that has a website or app.