IR technology is an instant win game

They are increasingly Instant Win competitions are widespread, especially on social media, i.e. those in which the participant has the possibility of to find out immediately whether he has won a prize or not, just like in scratch cards.

The most developed online competitions common are those with single participation in which the user registers and finds out if he has won a prize and thus ends the possibilities of game. Another mode which is spreading more and more quickly is lInstant Win with Image Recognition. The latter, thanks to technology, offer the possibility to participate in a competition simply by framing an image with your smartphone.

Image Recognition is a technology that deals with acquiring, processing, analyzing and understanding high-dimensional images and data of the real world in order to produce numerical or symbolic information. Also applied to the world ofIndustry 4.0, image recognition is possible thanks to the accurate mapping of the object during the implementation phase.

Let's take a practical example. Let's imagine we are a candy manufacturing company and we want to give the possibility our customers to instantly win a prize by framing the package. Without image recognition technology we would have had to print numerical codes or QR codes directly on the packages, defining the methods well in advance. of competition. Thanks to image recognition it will be it is sufficient to map just one package  (or one for each type of product involved in the initiative) and activate the competition at any time.

This is just one of the possibilities offered by IR, but we can also think of connecting the product image to a landing page where we delve into the production chain, allow customers to purchase the product that is about to end online, etc.