Online purchasing dynamics

By conducting various research and trying to understand consumer trends, Google has analysed the factors that influence purchasing decisions.The main ones can be summarised as:The brand influence - when talking about the brand, everything related to image, expertise and loyalty should be taken into account. Fluid purchase process - usually the online purchase path is fragmented and tortuous and therefore, the abundance of channels must allow a fluid and transparent interaction with consumers.Most popular channels - Google and Youtube are the most used platforms to search for information.Innovation - the main expectations of consumers are about the use of multiple channels (omni-channel) and about innovation.More generally, it is always important to keep in mind that consumer expectations should be anticipated, and focus not only on the purchase phase but on the whole shopping experience.

By conducting various research and trying to understand consumer trends, Google has analysed the factors that influence purchasing decisions.

The main ones can be summarised as:

  • The brand influence - when talking about the brand, everything related to image, expertise and loyalty should be taken into account. 
  • Fluid purchase process - usually the online purchase path is fragmented and tortuous and therefore, the abundance of channels must allow a fluid and transparent interaction with consumers.
  • Most popular channels - Google and Youtube are the most used platforms to search for information.
  • Innovation - the main expectations of consumers are about the use of multiple channels (omni-channel) and about innovation.

More generally, it is always important to keep in mind that consumer expectations should be anticipated, and focus not only on the purchase phase but on the whole shopping experience.

Ultime news

11/04/2024
Improving Business Efficiency: The Importance of Expense Report Management Software

In the modern era of business, where efficiency and precision are critical to business success, the adoption of targeted technological tools becomes increasingly crucial. Among these tools, software for managing expense reports stands out for the importance they play in simplifying business processes and optimizing financial resources. These tools not only automate repetitive tasks related to expense management, but also offer a variety of benefits that can make a difference for businesses of any size. Let's take a closer look at the importance of these software and the benefits they bring.1. Process AutomationOne of the main benefits of adopting expense report management software is the automation of manual processes. Eliminating the need to fill out spreadsheets or paper, employees can record expenses in real time through the mobile app or web platform. This not only saves valuable time, but also reduces the risk of human error, improving data accuracy and reliability.2. Greater Transparency and ControlWith expense report management software, companies gain greater transparency and control over business expenses. Managers can monitor employee expenses in real time, identify any anomalies or violations of company policies and take timely action. This level of control helps prevent fraud and abuse, ensuring responsible financial management.3. Saving Time and ResourcesProcess automation and increased transparency allow companies to save valuable time and resources. Employees no longer have to spend hours filling out and approving expense reports, but can focus on activities that generate added value for the company. Additionally, reducing errors and fraud helps save money and preserve company reputation.4. Regulatory ComplianceExpense report management software is designed to ensure regulatory compliance, helping businesses comply with tax laws and regulations. These tools track the information needed for tax reporting and generate detailed reports that can easily be provided to the relevant authorities in the event of an audit.5. Improved Relations with EmployeesAdopting expense report management software can also improve employee relations. By reducing bureaucracy and simplifying processes, companies demonstrate that they take the well-being of their employees seriously and value their time. Additionally, automating expense reimbursements ensures that employees are reimbursed in a timely manner, improving overall employee satisfaction.In conclusion, using expense report management software represents a valuable investment for companies, which brings numerous tangible benefits. From automating processes to reducing costs and improving employee relations, these tools play a vital role in improving business efficiency and ensuring responsible financial management.In addition to the advantages listed above, it is important to highlight that expense reporting software can be customized to the specific needs of each company. Some solutions offer advanced features such as travel management, travel and hotel booking, integration with company accounting and creation of customized reports.The adoption of expense report management software represents an important step towards the digitalisation of business processes, with a positive impact on efficiency, productivity and regulatory compliance.We talked about it in a dedicated landing page.