New consumer habits and omnichannel strategy.

In the last two years, there has been a significant change in consumers' shopping experiences.Between physical shops, online shops, Click & Collect and more conscious consumer choices towards companies that have a good brand reputation and share the same values as them (sustainability, wellbeing of the environment and people, etc.), brands had to change their offer strategy to respond to these new habits.It has become essential to analyse and understand consumer behaviour (understand what they are looking for, what they ask, how they rate a product, a service or the company itself) and to offer satisfying shopping experiences, using all available channels.Especially among Generation Z kids, there is a desire to build their own purchasing path, very often by choosing a brand with values that represent them.This is why it is important for brands to take care of:their communication, to always be honest and transparent with customerstheir customer care, in an omnichannel perspective. Tools such as chat boxes can be useful to keep in touch and be available to customers and better understand their tastes and needs.As for online purchases, don't underestimate the importance of the mobile user experience and e-commerce, especially the check-out phase.

In the last two years, there has been a significant change in consumers' shopping experiences.

Between physical shops, online shops, Click & Collect and more conscious consumer choices towards companies that have a good brand reputation and share the same values as them (sustainability, wellbeing of the environment and people, etc.), brands had to change their offer strategy to respond to these new habits.

It has become essential to analyse and understand consumer behaviour (understand what they are looking for, what they ask, how they rate a product, a service or the company itself) and to offer satisfying shopping experiences, using all available channels.

Especially among Generation Z kids, there is a desire to build their own purchasing path, very often by choosing a brand with values that represent them.

This is why it is important for brands to take care of:

  • their communication, to always be honest and transparent with customers
  • their customer care, in an omnichannel perspective. Tools such as chat boxes can be useful to keep in touch and be available to customers and better understand their tastes and needs.

As for online purchases, don't underestimate the importance of the mobile user experience and e-commerce, especially the check-out phase.

Ultime news