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Mobile user experience: best practises.

In project development, the focus must always be on the end user, especially in mobile app development. In fact, only with an in-depth study of in-app behavioral patterns can a mobile product be created that meets the user's goals and exceeds their expectations.Furthermore, the development of a mobile app based on these studies facilitates the design thinking process, thus creating practical solutions to improve the mobile user experience.From these studies, here are some tips to consider for optimal mobile UX:Easy navigation: through the inclusion of easy-to-find elements so that users can navigate from one screen to another or back again without problemsFacilitate the search for products and/or services: so that users can quickly find what they need, to meet their needs and increase conversion rates. There are many search strategies that can be integrated, such as barcode scanning or keyword searchingDesign a "Thumb-friendly" app: whether they use one hand or two to hold the smartphone, users use their thumbs to navigate and click on content, so to make buttons "clickable" each operating system has its own button design options for better UX. In many cases, 44x44px buttons work on every operating system and mobile deviceOffer assistance and feedback: click-to-call buttons or live chat can be implemented to provide assistance to users. Also, giving an immediate response whenever the app is performing some operation in the background or the user clicks a button is something to be taken into account. If something needs to take a while to load, instead of a blank screen it may be useful to include a loading bar or some animation to keep the user engagedChoose the right fonts: according to tech biggies like Apple and Google, the ideal font should be 12 points, so users can read information on the screen without zooming in and it helps them hold their device at an ideal distanceUse colours and backgrounds as functional elements: colours are very important to direct the user's attention and to establish a visual hierarchy; of course they should always reflect the brand identity. The background between the interface elements and the rest of the content can be successfully used to attract attention (often the use of white improves UX)Use high resolution images: better use vector images that automatically scale on each screen and maintain high qualityPersonalise the user experience: using user data to display content and materials relevant to the user's needs and preferences. For example, including the user's name on the screen and in push notification messages is a simple and effective way to personalise

Mobile user experience: best practises.

In project development, the focus must always be on the end user, especially in mobile app development. In fact, only with an in-depth study of in-app behavioral patterns can a mobile product be created that meets the user's goals and exceeds their expectations.

Furthermore, the development of a mobile app based on these studies facilitates the design thinking process, thus creating practical solutions to improve the mobile user experience.

From these studies, here are some tips to consider for optimal mobile UX:

  • Easy navigation: through the inclusion of easy-to-find elements so that users can navigate from one screen to another or back again without problems
  • Facilitate the search for products and/or services: so that users can quickly find what they need, to meet their needs and increase conversion rates. There are many search strategies that can be integrated, such as barcode scanning or keyword searching
  • Design a "Thumb-friendly" app: whether they use one hand or two to hold the smartphone, users use their thumbs to navigate and click on content, so to make buttons "clickable" each operating system has its own button design options for better UX. In many cases, 44x44px buttons work on every operating system and mobile device
  • Offer assistance and feedback: click-to-call buttons or live chat can be implemented to provide assistance to users. Also, giving an immediate response whenever the app is performing some operation in the background or the user clicks a button is something to be taken into account. If something needs to take a while to load, instead of a blank screen it may be useful to include a loading bar or some animation to keep the user engaged
  • Choose the right fonts: according to tech biggies like Apple and Google, the ideal font should be 12 points, so users can read information on the screen without zooming in and it helps them hold their device at an ideal distance
  • Use colours and backgrounds as functional elements: colours are very important to direct the user's attention and to establish a visual hierarchy; of course they should always reflect the brand identity. The background between the interface elements and the rest of the content can be successfully used to attract attention (often the use of white improves UX)
  • Use high resolution images: better use vector images that automatically scale on each screen and maintain high quality
  • Personalise the user experience: using user data to display content and materials relevant to the user's needs and preferences. For example, including the user's name on the screen and in push notification messages is a simple and effective way to personalise

Ultime news

25/07/2024
23/07/2024
What does artificial intelligence think of us

We asked Google Gemini what it thinks of Moko, with two very specific questions relating to our headquarters in Reggio Emilia and Milan, and here is the result.Reggio Emilia headquartersMoko Srl in Reggio Emilia appears to be a solid web and mobile development company with proven experience in carrying out projects for various companies. Here are some highlights I've gathered from several online sources:Skills:Web and mobile development: Moko Srl has extensive experience in creating websites and mobile applications for B2B and B2C clients. They have worked on a variety of projects, including e-commerce websites, business portals, and productivity apps.NFC app development: Moko Srl specializes in the development of NFC apps for various applications, including certificate management, access control and asset tracking.Digitalization of business processes: Moko Srl helps companies digitize their business processes to improve efficiency and productivity.Experience:Founded in 2006: Moko Srl has over 18 years of experience in the web and mobile development sector.Large portfolio of projects: They have successfully delivered projects for clients of different sizes and industries.Team of experts: Moko Srl boasts a team of expert developers and designers with proven experience.Positive opinions:Some online reviews praise Moko Srl for its professionalism, competence and customer care.The company has a 4.5 star rating on Google Reviews.Overall, Moko Srl seems to be a good choice for companies looking for a reliable partner for web and mobile development in Reggio Emilia.However, it is always advisable to do your own research and speak directly to the company to discuss your specific needs and get a quote.Other factors to consider:Price: Moko Srl prices may not be accessible to all small businesses.Customer Services: It is important to ensure that the company offers a good level of customer support if you have any problems with your project.Communication: It is important to have good communication with the company throughout the development process.
Milan headquartersMoko s.r.l. is a company based in Milan that offers a wide range of IT consultancy and software development services.Services:Business process analysis and digitalization: Moko helps companies optimize their business processes by analyzing existing workflows and identifying areas for improvement. Next, they develop digital solutions to automate these processes and make them more efficient.Development of web and mobile solutions: Moko designs and develops websites and mobile applications customized for the specific needs of its customers. The company has experience developing applications for a variety of platforms, including Windows Phone, iOS, Android and web.Constant Support and Growth: Moko offers a variety of support services to help its customers make the most of their software solutions. The company also offers consulting services to help businesses grow and expand.Sectors:Moko serves a wide range of customers in a variety of industries, including:Sales forceInnovationIOT - IIOT - Industry 4.0Internal communication and HRWorkflow managementBusiness unitsUX/UI
Milan headquarters:Moko's Milan office is located in Via Ponte di Legno. You can find more information about the location, including contact details, on the company's website.Conclusions:Moko s.r.l. is an Italian company that offers a variety of IT consultancy and software development services. The company has an office in Milan and serves a wide range of customers in a variety of industries.To form a complete opinion on Moko s.r.l. in Milan, I recommend you visit their website to learn more about their services and read reviews from other customers.
18/07/2024
Audit and Digitalization: A New Era for Business

In the modern era, the term "audit" has taken on a fundamental connotation for business, closely integrating with the digitalization of business processes. Technological evolution has led to the adoption of digital tools that improve the efficiency and precision of audits, making production processes more transparent and manageable. A digital audit is an in-depth and systematic analysis of a company's digital health. It's like a medical examination for your online business: it serves to identify strengths, weaknesses, opportunities and threats. This article will explore how digitalisation is transforming auditing and offer concrete examples of success, with a particular focus on moko's experience.The importance of Audit in BusinessAuditing is essential to ensure that companies operate in compliance with industry regulations and standards. Through in-depth data analysis, audits identify inefficiencies, risks and opportunities for improvement. Digitalisation, in this context, has revolutionized the way audits are conducted, leading to greater accuracy and speed in the process.Digitalization of AuditsMobile and Web AppsMobile apps and web platforms have become indispensable tools for conducting audits. They allow auditors to collect data in real time, even in remote environments, and access reports and analysis instantly. The ability to digitize documents and automate procedures significantly reduces the risk of human errors and increases operational efficiency.Productive processThe digitalization of the production process through digital audits allows companies to monitor every phase of production precisely. The integration of technologies such as the Internet of Things (IoT) and artificial intelligence (AI) facilitates data collection and analysis, providing useful insights to optimize production and improve the quality of the final product.Company Intranet AnalysisA successful example in the implementation of digital audit solutions is the analysis of the company intranet, such as the one created by moko.it. In this project, moko used advanced technologies to evaluate the effectiveness of a company's internal network, identifying areas for improvement and implementing digital solutions to optimize communication and information sharing between employees.Special Inspections Project AnalysisAnother example is the analysis of the special inspection project conducted by Moko. In this case, the company leveraged digital tools to perform detailed inspections, collecting precise data and providing accurate reports. This approach has allowed us to improve the management of inspections, increasing the safety and quality of the processes.The Moko ExperienceMoko has extensive experience implementing digital solutions for audits. Thanks to their expertise, companies can benefit from more efficient and accurate audits. Moko uses cutting-edge technologies to offer customized solutions that respond to the specific needs of each client, ensuring tangible results and significant improvements in business processes.ConclusionDigitalization is radically transforming the way audits are conducted in business. The adoption of mobile apps, web platforms and other digital technologies improves the efficiency, accuracy and transparency of audit processes. With concrete examples like those from Moko, it is clear how integrating technology into audits can lead to extraordinary results. Companies that embrace these innovations are poised to gain a significant competitive advantage in the modern marketplace.For further information on how to improve your audit processes through digitalisation, visit the moko.it website.