The eCommerce you don't expect

Nowadays on the internet you can purchase any type of object, from technology to fresh fruit, from corkscrews to Persian carpets. There’ however a product that we didn't expect to be able to buy on Amazon: a car. The car market naturally also passes through the network in a first phase, that is when prices are compared and the features that most suit you are defined. they suit your tastes. The actual transaction, however, is It has always been reserved for the dealer, which remains an important piece of the purchasing process.

Gianluca Italia, FCA manager for the Italian market, talks about the agreement signed with the e-commerce platform Amazon and claims that around 50% of Fiat customers feel ready to buy their car on the Internet, as long as it is the delivery of the vehicle takes place at the dealership and you can therefore interact with a real person.  

The models available for now are the three best sellers from Fiat: 500, 500L and Panda. The convenience of purchasing via eCommerce is a discount on the list price of up to 33%.

Amazon's experiment is started last August with Vehicles, the expansion of Auto Store, the section where you can already purchase accessories and machine parts. The case of FIAT will be pilot, puns aside, of a completely online car market, without going to the dealer, but with home delivery.

This demonstrates the way in which the approach to purchasing via the internet is evolving more and more. quickly. Preconceptions about payment security, delivery times and quality have been overcome. of the goods. The expansion of Amazon's commercial proposal marks another step towards the digitalization of the market and with it the consequent tendency to approach mCommerce. All less than a month before Christmas.