Never underestimate the mobile user experience

Desktop conversions often outperform mobile ones, and the reason is usually that companies tend to underestimate the importance of the mobile user experience.

Some advice from Google on how to improve this aspect can be found here and we can summarize them like this:

1. Show the main categories on the home page - this operation makes life more convenient. easy for site users, and through analytics data, you can decide which ones to highlight over others
2. Insert a search bar on the home page - if a site has a high number of products, the search is It is essential that it is always clearly visible and also allows us to understand what users are looking for on our site
3. Insert images in the hamburger menu - the images help understanding and consequently conversions
4. Make the description of the products clear - the images play the main role, but the description must never be underestimated
5. Do not add surprises in the cart - always be very clear with the end user, in the case of an e-commerce, helps to increase trust in the potential customer