Improve the mobile experience

It's It is well known that user experience is fundamental and must always be constantly improving.

It is maybe a little less aware of the fact that it is above all the mobile experience that must be correct. Obviously it always depends on the sector to which it belongs and the purpose of the web page, but generally mobile first must be taken into account.

A very useful tool, if you generate significant traffic on your site, is A/B test that is, the comparison between two versions that differ in a single variable.

Some tips for optimization could be:

1. Improve the service that can be achieved. will offer the customer, perhaps using pages dedicated to FAQs, rather than a live chat
2. Offer a concrete advantage to those who need to use our services
3. Highlight the company's strong points