Mobile and web apps are becoming increasingly important

Audiweb data from April says that the time spent on mobile surpasses that on PC.

On an average day, users who use mobile devices (smartphones and tablets) are 17.2 million, compared to 12.5 who use desktop devices.

The time spent online on an average day on mobile devices (1 hour and 37 minutes on average per person) surpasses the time dedicated to browsing on a PC (slightly more than an hour per person).

From these data we understand the importance for companies of having apps available for smartphones and tablets, as well as naturally having their own showcase in the world (website) perfectly visible on mobile devices.