Mobile marketing and the digital world.

The expression "Mobile Marketing" refers to all the strategies that are needed to better communicate with one's target audience, through smartphones and tablets, using them as a two-way channel to strengthen the relationship with the brand and the products offered.In recent years there has been exponential growth in the mobile world and according to some research, the smartphone is now the first channel for online purchases and searches and 40% of Italians use it to do online shopping. So doing marketing today means:To understand and analyse new customer needsTo build multi-channel strategies by choosing a mobile-first approach, integrating them with the entire digital worldTo create a more personalised and targeted communication To promote your company's products and services also through smartphones, tablets and other mobile devicesTo do this you need to:Research and analyse your target audience through in-depth researchDefine your objectives and specific KPIs to monitor your strategiesDevelop your website in a mobile-friendly way to be accessible on all devices and allow, in the case of e-commerce, to buy also from smartphones.Take care of the mobile user experience, by putting the customer firstCreate apps to engage your consumers and create a better connection with your brandTake ASO (App Store Optimisation) into account to increase the visibility of your app in storesMake the most of social media, by developing a strategy based not only on advertising, but also on content. The development of Social Commerce should also be taken into account.Take advantage of geolocation to send offers and services linked to the user's location.Take advantage of new technologies such as NFC for engagement

The expression "Mobile Marketing" refers to all the strategies that are needed to better communicate with one's target audience, through smartphones and tablets, using them as a two-way channel to strengthen the relationship with the brand and the products offered.

In recent years there has been exponential growth in the mobile world and according to some research, the smartphone is now the first channel for online purchases and searches and 40% of Italians use it to do online shopping. So doing marketing today means:

  • To understand and analyse new customer needs
  • To build multi-channel strategies by choosing a mobile-first approach, integrating them with the entire digital world
  • To create a more personalised and targeted communication 
  • To promote your company's products and services also through smartphones, tablets and other mobile devices

To do this you need to:

  • Research and analyse your target audience through in-depth research
  • Define your objectives and specific KPIs to monitor your strategies
  • Develop your website in a mobile-friendly way to be accessible on all devices and allow, in the case of e-commerce, to buy also from smartphones.
  • Take care of the mobile user experience, by putting the customer first
  • Create apps to engage your consumers and create a better connection with your brand
  • Take ASO (App Store Optimisation) into account to increase the visibility of your app in stores
  • Make the most of social media, by developing a strategy based not only on advertising, but also on content. The development of Social Commerce should also be taken into account.
  • Take advantage of geolocation to send offers and services linked to the user's location.
  • Take advantage of new technologies such as NFC for engagement

Ultime news

05/07/2022
Best practises for a successful e-commerce.

The number of consumers who decide to shop online is growing steadily. Consumers now feel comfortable using Internet to shop, trust in digital has increased, so taking care of every aspect of your e-commerce site is important to create a strong online presence and increase sales.That is why you should keep these best practices in mind to increase your e-commerce conversions:Understand customers and personalise their experience through the analysis of buyer personasCreate a simplified user interface to allow users to easily switch between productsOptimise the site for mobile devices as the trend to purchase through them is increasingUse eye-catching images and product demonstration videos to engage usersAdd a search bar to allow users to filter searches according to their preferences Enable the ''recently viewed products'' display so that recommendations on similar or related products to buy can also be givenOffer options such as free shipping for purchases above a specific amount and/or free product samples to present the product range and to attract customers to a particular productTake care of the e-commerce check-out to improve the conversion rate and avoid cart abandonmentCreate loyalty programmes to motivate people to register on the site and become regular customersCreate a FAQ page to answer customers' questions about shipping and return policiesProvide customer service available via phone, email and live chatEnable customer reviews so that they can rate products and entice others to buy from e-commercePrioritise SEO to reach the top of Google rankings based on searches for products sold on e-commerce