New social network usage data

From a report published by globalwebindex regarding the statistics of use of social networks in the third quarter of 2015, analyzing 34 markets, it appears that:

- the time spent on social networks per day is on average of 1.77 hours in 2015, against a time of 1.72 hours in 2014 and 1.67 hours in 2013. The data relating to Italy is of approximately 2 hours a day

- on average each user has 6 social accounts and is actually active on 4 of them, while in 2012 the figure was 3 accounts of which 2 were used.

- the main social network remains Facebook, followed by YouTube and Google+ (in terms of active members). The social network with the greatest growth in active users is instagram and in the age group 16-24 already has overtaken Twitter.

- since 2014 the social networks that have achieved the greatest growth have been YouTube, Pinterest and Instagram

- Facebook Messenger and WhatsApp are the most popular messaging services. used, but Snapchat is the one with the greatest growth