05/05/2016

Why we like YouTube

Videos remain at the top of the main Digital Marketing trends.

It is not It's no coincidence that 96% of B2B organizations use the video format to promote their products, especially when it comes to software and web applications.

Marketers of B2B companies are satisfied with the positive results coming from the use of videos, even more so if linked to SEO strategies.

A study on ads TrueView (those that precede videos on YouTube) analyzed the impact of brands on users, finding positive results which, 30 seconds after the start of the ad, are still more persuasive.

YouTube users show a 57% change in consideration towards the brand, a 24% increase in preference and a 35% increase in purchase intention, data which, in users who watch ads up to at 30 seconds or more, it reaches 76%, 52% and 61% respectively.

TrueView ads appeal to users because they are they can decide whether and for how long to get involved and to companies for the return of image with a reduced investment. Advertising videos on YouTube are up to 8 times more effective than the same film on television for two reasons: they cost less and they reach consumers more effectively. targeted.

YouTube and, more in general all this which allows you to view video content on-demand, is the path to take if you want to reach a specific audience that is truly interested in the product. On our channel, for example, you can enter our productions: websites, applications, e-commerce, B2B apps and B2C apps; you can find us <a href=""https://www.youtube.com/channel/UCAI9m7I_cVKrWp5pQhlZ-Xg"" style=""line-height: 1.6em;"" target=""_blank"">here.