Create an eCommerce in 2017

Creating an eCommerce site is now an essential factor for companies that intend to set up business strategies that look to the future. 

In 2015 the growth of the online market reached double and in 2016 it reached figures never seen before. Users no longer have fear of purchasing through eCommerce sites, indeed, this is often the case the channel they prefer. 

2017 will see once again the income will increase and to do so it will be enough monitor some determining factors.

The first, fundamental factor is Mobile First. People's lives are increasingly changing. it often revolves around a connected device, be it a smartphone, tablet, smartwatch or laptop. This trend has accelerated further and is not destined to stop: online businesses will have to prioritize to mobile in design, user experience and the definition of marketing strategies.

The importance of the purchasing experience is another interesting factor to take into account in 2017. The purchasing experience is becoming increasingly more customized to be able to offer a user what who really seeks or might want, exponentially increasing the level of loyalty to the brand and increasing the purchase conversion rate.  Customization is a necessity that users express, not only in eCommerce, but also in physical stores.

Automated chats are becoming established in various sectors, revolutionizing the methods of communication. of interaction between brands and customers. 2017 promises to be the year in which bots will find full application in e-commerce sites for a fast and prompt response to the consumer. As a consequence, artificial intelligence, such as that of Siri, Alexa, Cortana, Google Assistant, which have now entered the daily use of millions of people, will also see the use of these voice services for the search and purchase of goods within e-commerce sites and, to be competitive, the latter must be optimized for conversational commerce.

Once these factors due to user experience optimisation in the creation of eCommerce sites have been taken into consideration, steps are taken that will make the user satisfied and motivated to return to yours eShop. 

The speed of deliveries is a decisive factor for e-commerce, especially if same day which from promotional, in 2017, will become more and more the expectation. The payment issue will also be an issue. decisive: payments with mobile and customizable devices will be increasingly municipalities and this year it is estimated that 60 billion dollars in sales will be made through mobile payments. It will therefore become imperative for online businesses to equip themselves with technological platforms to also manage this type of transaction in order to remain competitive.

Creating an eCommerce site, in 2017, will have to be therefore, take into account several factors to ensure that your online shopping is competitive.