Social media user statistics

This article analyzes the users of the main social networks: Facebook, Twitter, Google Plus, LinkedIn, Pinterest and Instagram.

Numbers from Facebook-mania:

23% of users check their account more than 5 times a day;

75% of marketers believe Facebook is important to their strategy;

50 billion photos are uploaded every day;

75% of a post's possible engagement is achieved in its first 5 hours.

Twitter social network data:

28% of retweets are due to the inclusion of the wording 'please RT' in the tweet;

60% of users access from mobile devices;

on average more than 440 million tweets are sent every day;

208 is the average number of tweets per account;

approximately 20 million users are fake accounts.

And the data from the Google+ social network:

more than 342 million active users on Google+;

67% of users are male;

80% of users log in at least once a week;

60% of users log in at least once a day;

the +1 button is used more than 5 million times a day;

40% of sellers use G+, 70% want to learn more and 67% increase their activities on G+;

animated GIFS are still the most engaging type of post.

But let's take a closer look at all the LinkedIn numbers:

27% of users access via mobile;

81% of users belong to at least one group;

42% upload profile information regularly;

there are currently more than 3 million company pages;

and more than a billion relationships.

Instagram:

more than 16 million uploaded photos uploaded;

an average of 40 photos per user;

1.2 million followers who establish MTV as the most followed brand;

around 8000 users who, every second, click like on someone else's photo;

1000 comments per second;

more than 5 million videos shared every 24 hours;

more than 5 million photos uploaded every day.

Pinterest:

more than 69% of female users;

only 6% of users have a connected account with Facebook;

the food category as the most important, seeing 57% of discussions on food-related content;

80% of the total pins are actually repins;

4.4 million followers which make Nordstorm the most popular brand ever.