Tools for an efficient internal communication.

Internal communication in a company is as important as it is neglected and taken for granted, but it is essential for the satisfaction of company figures and to improve it, it is useful to think of an effective communication strategy and use the right tools.In fact, a good internal communication and the right transmission of information play a fundamental role in managing a company in the best possible way, increasing productivity and employee involvement, sharing the company's mission and vision with everyone.For the flow of information and communication to be clear and fast, and to make sure that communications reach everyone, companies must provide themselves with the right tools that can facilitate these business processes.There are many useful tools for effective internal communication that companies can use, including:Intranet, to find information, tools and useful servicesApp Finder, where employees can benefit from all company services (expense reports, product catalogue, etc.)Product Finder App, a digital tool useful for the sales force to have the entire product range available at all timesClick on the tags to see the projects developed by Moko and contact us for more information about these internal communication tools.

Internal communication in a company is as important as it is neglected and taken for granted, but it is essential for the satisfaction of company figures and to improve it, it is useful to think of an effective communication strategy and use the right tools.

In fact, a good internal communication and the right transmission of information play a fundamental role in managing a company in the best possible way, increasing productivity and employee involvement, sharing the company's mission and vision with everyone.

For the flow of information and communication to be clear and fast, and to make sure that communications reach everyone, companies must provide themselves with the right tools that can facilitate these business processes.

There are many useful tools for effective internal communication that companies can use, including:

  • Intranet, to find information, tools and useful services
  • App Finder, where employees can benefit from all company services (expense reports, product catalogue, etc.)
  • Product Finder App, a digital tool useful for the sales force to have the entire product range available at all times

Click on the tags to see the projects developed by Moko and contact us for more information about these internal communication tools.

Ultime news

05/07/2022
Best practises for a successful e-commerce.

The number of consumers who decide to shop online is growing steadily. Consumers now feel comfortable using Internet to shop, trust in digital has increased, so taking care of every aspect of your e-commerce site is important to create a strong online presence and increase sales.That is why you should keep these best practices in mind to increase your e-commerce conversions:Understand customers and personalise their experience through the analysis of buyer personasCreate a simplified user interface to allow users to easily switch between productsOptimise the site for mobile devices as the trend to purchase through them is increasingUse eye-catching images and product demonstration videos to engage usersAdd a search bar to allow users to filter searches according to their preferences Enable the ''recently viewed products'' display so that recommendations on similar or related products to buy can also be givenOffer options such as free shipping for purchases above a specific amount and/or free product samples to present the product range and to attract customers to a particular productTake care of the e-commerce check-out to improve the conversion rate and avoid cart abandonmentCreate loyalty programmes to motivate people to register on the site and become regular customersCreate a FAQ page to answer customers' questions about shipping and return policiesProvide customer service available via phone, email and live chatEnable customer reviews so that they can rate products and entice others to buy from e-commercePrioritise SEO to reach the top of Google rankings based on searches for products sold on e-commerce

14/06/2022
Mobile user experience: best practises.

In project development, the focus must always be on the end user, especially in mobile app development. In fact, only with an in-depth study of in-app behavioral patterns can a mobile product be created that meets the user's goals and exceeds their expectations.Furthermore, the development of a mobile app based on these studies facilitates the design thinking process, thus creating practical solutions to improve the mobile user experience.From these studies, here are some tips to consider for optimal mobile UX:Easy navigation: through the inclusion of easy-to-find elements so that users can navigate from one screen to another or back again without problems.Facilitate the search for products and/or services: so that users can quickly find what they need, to meet their needs and increase conversion rates. There are many search strategies that can be integrated, such as barcode scanning or keyword searching.Design a "Thumb-friendly" app: whether they use one hand or two to hold the smartphone, users use their thumbs to navigate and click on content, so to make buttons "clickable" each operating system has its own button design options for better UX. In many cases, 44x44px buttons work on every operating system and mobile device.Offer assistance and feedback: click-to-call buttons or live chat can be implemented to provide assistance to users. Also, giving an immediate response whenever the app is performing some operation in the background or the user clicks a button is something to be taken into account. If something needs to take a while to load, instead of a blank screen it may be useful to include a loading bar or some animation to keep the user engaged.Choose the right fonts: according to tech biggies like Apple and Google, the ideal font should be 12 points, so users can read information on the screen without zooming in and it helps them hold their device at an ideal distance.Use colours and backgrounds as functional elements: colours are very important to direct the user's attention and to establish a visual hierarchy; of course they should always reflect the brand identity. The background between the interface elements and the rest of the content can be successfully used to attract attention (often the use of white improves UX).Use high resolution images: better use vector images that automatically scale on each screen and maintain high quality.Personalise the user experience: using user data to display content and materials relevant to the user's needs and preferences. For example, including the user's name on the screen and in push notification messages is a simple and effective way to personalise.