Hoaxes in digital transformation for SMEs

As is rightly highlighted by this article, there are at least three myths to dispel when talking about digital transformation of a company.

• It takes too long and we need results now

You cannot invent a digital transformation, made up of process revision, in a short time. Everything must have the right maturation time, to understand if it really makes logical/productive sense, or if it is done only because it is others do it or it is fashionable. Every company is This is a case in itself, and we must have a medium-term vision to carry out a digital transformation.

• È too complicated for us and we don't have enough resources

Who is it? within the company it is fundamental, because it is is the one who works in the field. All the actors are fundamental, because corporate digitalization can be successful only if shared and used by all operators involved. Having said this, external figures are equally fundamental, as they can give a different point of view from those who are in charge. accustomed to using the same processes consolidated over the years, as well as being able to bring applied experiences to other realities. So to be able to operate such a process radical, you don't necessarily have to do everything internally, in fact it is exactly the opposite.

• We don't need it, it's not the case. relevant to us

Digital is a marked and now one-way road. Not going down this path means staying out of the market in a short time. Anyone who is the head of a company can think that yours is a special case, but the reality is of things is unpredictable and sudden market accelerations.

A study conducted by the Osservatorio Innovazione Digitale delle SME, reveals for example that very few companies have a "trivial" (this is the perception for many customers) optimized, high-performance, responsive and updated website.