In the competitive world of retail and large-scale distribution, in-store surveys represent the lens through which companies can acquire a detailed vision of their products within the points of sale.
Using an app for in-store surveys, beyond simple data collection, offers precise insights into product positioning, prices and customer experience. These digital tools facilitate the collection of the data necessary for companies to carry out strategic actions in line with changing market needs.
Main Features of the In-Store Survey Apps
Useful tool for planning inspections, assigning activities and recording the details of visits made to stores. This functionality allows efficient management of in-store activities, ensuring constant control and standardization in control and monitoring operations
Visualization of the location of the various points of sale for each user in the assigned or potential areas. This feature allows users to have a complete geographic view, identifying not only current stores, but also areas where new business opportunities may arise
Precise mapping of the arrangement of products in the points of sale. This detailed monitoring not only identifies where products are placed, but also optimizes the space, improving visibility of key products and positively influencing sales
Recording and comparing product prices to allow companies to dynamically adapt their pricing strategies to remain competitive on the market
Detailed monitoring of product stocks. This feature not only tracks available quantities, but also alerts you when certain items need to be reordered. The level of control over stock avoids lost sales due to out-of-stock products and optimizes inventory management
Take and Attach Photos
It is possible to capture images directly from the point of sale and attach them to reports or analyses. A feature that allows to visually document the positioning of products, the state of the shelves or any problems highlighted during inspections
In addition to internal monitoring, these apps offer the ability to collect competitor data. Comparative analysis provides valuable information on rivals' strategies, allowing companies to adapt their marketing and positioning tactics based on the competitive context
Generate reports to provide a complete picture of store performance, including product placement data, customer feedback, pricing analysis and more
In-store survey apps allow direct sharing of survey reports with the managers of the stores or reference brands. This functionality optimizes performance evaluation and the implementation of any corrective or strategic actions
Why choose an In-Store Survey App?
Accurate and updated data in real time to make informed decisions
Sharing of surveys with the various teams and interlocutors involved
Simple user interface for intuitive use of the app
Ability to browse and use key features even without an internet connection
Assign different access levels to users based on roles, for secure and personalized use