Guidelines for accessibility.

When working on the development or renovation of a site or an app, it is good to remember the importance of accessibility: one must ask oneself whether the digital tool will be easily usable by all people, regardless of their physical and cognitive abilities, and thus adopt a series of measures.

Here are some points from where you can start thinking about what you can implement to meet the needs of your target group:

• Develop a responsive site to automatically adapt to different devices 
• Provide descriptions for each section of the site or app for a quick and easy access to content
• Use the right fonts and colours to avoid eye fatigue when navigating and eliminate anything that is visually harmful
• Include alternative text in images

There are various techniques that can be adopted; the Google team also spoke about this recently in one of its latest articles, where it discussed with four brands how they conceive and implement accessibility and disability inclusiveness. From the discussion, a number of aspects to keep in mind emerged, namely:

• Assigning the right importance to accessibility within the company
• Involve employees with disabilities and customers with accessibility needs in the development project
• Keep in mind that creating more accessible user experiences will never end, the most important thing is to start