Guidelines for accessibility.

When working on the development or renovation of a site or an app, it is good to remember the importance of accessibility: one must ask oneself whether the digital tool will be easily usable by all people, regardless of their physical and cognitive abilities, and thus adopt a series of measures.Here are some points from where you can start thinking about what you can implement to meet the needs of your target group:Develop a responsive site to automatically adapt to different devices Provide descriptions for each section of the site or app for a quick and easy access to contentUse the right fonts and colours to avoid eye fatigue when navigating and eliminate anything that is visually harmfulInclude alternative text in imagesThere are various techniques that can be adopted; the Google team also spoke about this recently in one of its latest articles, where it discussed with four brands how they conceive and implement accessibility and disability inclusiveness. From the discussion, a number of aspects to keep in mind emerged, namely:Assigning the right importance to accessibility within the companyInvolve employees with disabilities and customers with accessibility needs in the development projectKeep in mind that creating more accessible user experiences will never end, the most important thing is to start

When working on the development or renovation of a site or an app, it is good to remember the importance of accessibility: one must ask oneself whether the digital tool will be easily usable by all people, regardless of their physical and cognitive abilities, and thus adopt a series of measures.

Here are some points from where you can start thinking about what you can implement to meet the needs of your target group:

  • Develop a responsive site to automatically adapt to different devices 
  • Provide descriptions for each section of the site or app for a quick and easy access to content
  • Use the right fonts and colours to avoid eye fatigue when navigating and eliminate anything that is visually harmful
  • Include alternative text in images

There are various techniques that can be adopted; the Google team also spoke about this recently in one of its latest articles, where it discussed with four brands how they conceive and implement accessibility and disability inclusiveness. From the discussion, a number of aspects to keep in mind emerged, namely:

  • Assigning the right importance to accessibility within the company
  • Involve employees with disabilities and customers with accessibility needs in the development project
  • Keep in mind that creating more accessible user experiences will never end, the most important thing is to start

Ultime news

05/07/2022
Best practises for a successful e-commerce.

The number of consumers who decide to shop online is growing steadily. Consumers now feel comfortable using Internet to shop, trust in digital has increased, so taking care of every aspect of your e-commerce site is important to create a strong online presence and increase sales.That is why you should keep these best practices in mind to increase your e-commerce conversions:Understand customers and personalise their experience through the analysis of buyer personasCreate a simplified user interface to allow users to easily switch between productsOptimise the site for mobile devices as the trend to purchase through them is increasingUse eye-catching images and product demonstration videos to engage usersAdd a search bar to allow users to filter searches according to their preferences Enable the ''recently viewed products'' display so that recommendations on similar or related products to buy can also be givenOffer options such as free shipping for purchases above a specific amount and/or free product samples to present the product range and to attract customers to a particular productTake care of the e-commerce check-out to improve the conversion rate and avoid cart abandonmentCreate loyalty programmes to motivate people to register on the site and become regular customersCreate a FAQ page to answer customers' questions about shipping and return policiesProvide customer service available via phone, email and live chatEnable customer reviews so that they can rate products and entice others to buy from e-commercePrioritise SEO to reach the top of Google rankings based on searches for products sold on e-commerce