Competing towards digital maturity.

It may sound like a cliché, but those who are more digitally mature are more successful at managing change.If we then talk about marketing, this research has identified four main points:Know how to deal with proprietary data, to gain important insights for strategies to followOptimize end-to-end measurement to be able to measure the impact of different interactions from users, regardless of the channel usedAgility, in other words means being able to react to continuous changes of this markey in a quickly and effectively wayCompetent people and partnerships allow to understand the market in a relevant way and use the right tools.The race to digital maturity will be won by those who are fast, and less mature companies must increase their efforts to catch up. It may seem daunting, but it's not impossible.

It may sound like a cliché, but those who are more digitally mature are more successful at managing change.

If we then talk about marketing, this research has identified four main points:

  • Know how to deal with proprietary data, to gain important insights for strategies to follow
  • Optimize end-to-end measurement to be able to measure the impact of different interactions from users, regardless of the channel used
  • Agility, in other words means being able to react to continuous changes of this markey in a quickly and effectively way
  • Competent people and partnerships allow to understand the market in a relevant way and use the right tools.

The race to digital maturity will be won by those who are fast, and less mature companies must increase their efforts to catch up. It may seem daunting, but it's not impossible.

Ultime news

28/03/2024
Addressing Cyber Threats from Frontend to Backend. Best Practices for B2B Websites and Apps

In today's increasingly complex digital landscape, cybersecurity has become a key priority for businesses operating online. In particular, in the B2B website and smartphone app development industry, protecting sensitive data and business information is crucial to ensuring customer trust and business continuity.On the one hand, the frontend, i.e. the visual interface with which users interact, and on the other, the backend, the beating heart that processes and manages data, both represent potential access points for cyber attacks. Therefore, adopting a comprehensive security strategy that covers all aspects of the development process is essential to protect B2B applications from any threat.Frontend: Implementation of Advanced Security PracticesOn the frontend, security starts with designing a secure and resilient user interface. Best practices include:Input data validation: Ensure that all data entered by users is validated and sanitized to prevent injection attacks, such as SQL injection or XSS.
 Using HTTPS: Implement HTTPS encryption to protect communications between the user's browser and the server, ensuring that transmitted data is safe from eavesdropping.
 Secure session management: Implement robust mechanisms for managing user sessions, using CSRF (Cross-Site Request Forgery) tokens and secure cookies to prevent unauthorized access.
 Protection against DDoS attacks: Use DDoS mitigation services to protect your website or application from Distributed Denial of Service attacks, which could compromise its availability.Backend: Strengthening Defenses and Constant MonitoringOn the backend, security requires a combination of preventative and reactive measures:Firewall and Access Protection: Configure firewalls to filter unauthorized traffic and implement role-based access controls to limit access to sensitive data to only authorized users.
 Regular Updates and Patching: Constantly keep all system components updated, including frameworks, libraries and third-party software, to remediate known vulnerabilities and reduce the risk of exploits.
 Event Logging and Monitoring: Implement detailed logging and event monitoring systems to detect suspicious activity or anomalies in the system, enabling timely response to attacks.
 Backup and Recovery: Perform regular backups of critical data and develop data recovery plans in the event of a security breach or data loss.Addressing cyber threats from frontend to backend requires a holistic approach to cybersecurity, involving both user interface design and backend architecture. Investing in the right security measures and constantly staying up to date on new threats and best practices is critical to protecting B2B websites and apps and maintaining customer trust.In an increasingly interconnected digital world, cybersecurity has become a critical factor for any company, especially those operating in the B2B sector. A vulnerable website or smartphone app can be an easy target for hackers, resulting in disastrous consequences for your business, such as loss of sensitive data, reputational damage, and business disruptions.La cybersecurity è un processo continuo che richiede attenzione costante. Implementando le misure di sicurezza adeguate sia sul frontend che sul backend del tuo sito web o app per smartphone B2B, potrai proteggere la tua azienda da minacce informatiche e ridurre il rischio di attacchi dannosi.

21/03/2024
The most common acronyms to define business software

In the world of enterprise software, you often come across a variety of acronyms that can cause confusion. Here is a guide to the most popular ones:ERP: Enterprise Resource Planning. A complete management software that integrates different business areas, such as accounting, production, warehouse, sales and human resources.CRM: Customer Relationship Management. Focuses on customer relationship management, acquisition, retention and support.SCM: Supply Chain Management. Manages the supply chain, from the purchase of raw materials to the delivery of the finished product.HRM: Human Resource Management. Automate human resources processes, such as hiring, training, personnel management and payroll.BI: Business Intelligence. Analyze company data to provide useful information for making strategic decisions.WFM: Workforce Management. Optimize staff management, shifts, holidays and productivity.EAM: Enterprise Asset Management. Manages company resources, such as property, plants and machinery.PIM: Product Information Management. Centralize and manage product information.TMS: Transportation Management System. Plan and optimize transport activities.SFA: Sales Force Automation. Automate sales, lead generation and sales cycle management processes.CMS: Content Management System. It allows you to create and manage websites and digital content.BPM: Business Process Management. Model and optimize business processes.PLM: Product Lifecycle Management. Manages the product life cycle, from design to disposal.MRP: Material Requirements Planning. Plan material procurement needs.MES: Manufacturing Execution System. Manages and controls production in real time.QMS: Quality Management System. Manages the quality of products and business processes.HCM: Human Capital Management. Integrate different HR functions into a single platform.SCADA: Supervisory Control and Data Acquisition. Monitor and control industrial systems in real time.EHS: Environment, Health & Safety. Manages compliance with environmental, health and safety regulations.ITIL: Information Technology Infrastructure Library. Collection of best practices for IT service management.COBIT: Control Objectives for Information and Related Technologies. Framework for the governance and control of information systems.In addition to these, there are many other acronyms specific to industries or business functions. It is important to know the most popular ones to orient yourself in the world of business software and choose the solution that best suits your needs.

14/03/2024
The importance of RMM Software for IT Companies: Remote Management just a click away

As networks grow in complexity and require proactive maintenance, Remote Monitoring and Management (RMM) software has become an indispensable tool for IT companies of all sizes.What is an RMM Software?RMM Software is a software solution that allows system administrators to remotely monitor and manage computing devices within a network. These devices can include computers, servers, IoT systems, networking devices, printers and more. Through a centralized interface, administrators can check device status, perform software updates, deploy security patches, perform performance monitoring, and more, all without needing to be physically present at the devices themselves.Benefits of RMM softwareProactive Monitoring: RMM Software allows system administrators to detect and resolve problems before they cause operational disruption. By continuously monitoring the performance and safety of devices, it is possible to identify potential hardware or software failures in their early stage.
 Remote Management: Thanks to the remote management functionality, administrators can intervene on devices from anywhere connected to the Internet. This is particularly beneficial in situations where you need to resolve a problem urgently, even outside of business hours.
 Automating Tasks: RMM Software allows you to automate many routine tasks, such as applying security patches, configuring devices, and creating reports. This not only saves administrators time, but also reduces the risk of human error.
 Improved Security: With the growing threat of cyber attacks, cybersecurity is a priority for all businesses. RMM Software facilitates the implementation of security policies, the monitoring of anomalous events and the management of vulnerabilities, thus helping to protect the company's IT environment.
 Reduction of Operational Costs: By using RMM Software, companies can reduce operational costs related to the maintenance of IT systems. Automating tasks reduces the need for repetitive manual interventions, while proactive monitoring helps prevent costly downtime.In the digital age, technology has become a critical element to the success of any business. With an increasing number of devices and software used daily, managing and maintaining IT infrastructure can become a complex and time-consuming task.RMM (Remote Monitoring and Management) software represents an effective solution to simplify and optimize IT management, offering numerous advantages to companies:1. Proactive monitoring: RMM software constantly monitors the health of devices and systems, identifying potential problems before they cause disruption or disruption. This proactive approach allows critical issues to be resolved in a timely manner, avoiding costly productivity losses and downtime.2. Saves time and money: Automating repetitive tasks, such as installing security patches or updating software, allows IT technicians to focus on more strategic, value-added tasks. Furthermore, the reduction in problem resolution times translates into money savings for the company.3. Better Security: An RMM software can be used to implement advanced security measures, such as antivirus and anti-malware protection, access control, and data encryption. This helps protect the company from cyber threats and cyberattacks.4. Greater Efficiency: RMM software provides a centralized view of your entire IT infrastructure, allowing technicians to monitor and manage all devices from a single interface. This makes IT management more efficient and productive.5. Scalability: RMM software can be easily adapted to the needs of any size business, offering the ability to add or remove devices as needed.In an increasingly complex and connected business landscape, RMM Software has become a fundamental tool for IT companies. Through proactive monitoring, remote management and task automation, these solutions enable companies to maintain high standards of performance and security for their IT systems. Investing in RMM Software is not only a wise choice, but has become an essential requirement to remain competitive in the modern market.