search

NEWS

Competing towards digital maturity.

It may sound like a cliché, but those who are more digitally mature are more successful at managing change.If we then talk about marketing, this research has identified four main points:Know how to deal with proprietary data, to gain important insights for strategies to followOptimize end-to-end measurement to be able to measure the impact of different interactions from users, regardless of the channel usedAgility, in other words means being able to react to continuous changes of this markey in a quickly and effectively wayCompetent people and partnerships allow to understand the market in a relevant way and use the right tools.The race to digital maturity will be won by those who are fast, and less mature companies must increase their efforts to catch up. It may seem daunting, but it's not impossible.

It may sound like a cliché, but those who are more digitally mature are more successful at managing change.

If we then talk about marketing, this research has identified four main points:

  • Know how to deal with proprietary data, to gain important insights for strategies to follow
  • Optimize end-to-end measurement to be able to measure the impact of different interactions from users, regardless of the channel used
  • Agility, in other words means being able to react to continuous changes of this markey in a quickly and effectively way
  • Competent people and partnerships allow to understand the market in a relevant way and use the right tools.

The race to digital maturity will be won by those who are fast, and less mature companies must increase their efforts to catch up. It may seem daunting, but it's not impossible.

Ultime news