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Modern Search approach.

In recent years, the advertising solutions of the Google Search network have adapted to the way people search online. Moreover, thanks to the rise of machine learning, marketers have been able to automate search campaign management through sophisticated rules for smarter bidding, customised scripts, tracking, tagging and more. But the evolution of AI through search is also evolving.As Google explains in its research, keywords are now smarter: they are semantic, based on meaning, rather than syntactic, based on specific wording or word order. This means that advertisers can reach more queries with fewer keywords. This is the basis of Modern Search.The benefits of Modern Search for brands are:Achieve better performance in terms of online conversionsManage their advertising accounts more easilySave time to spend on strategy and finding new growth opportunitiesIdentify insights more easily, to make data-driven business decisions

Modern Search approach.

In recent years, the advertising solutions of the Google Search network have adapted to the way people search online. Moreover, thanks to the rise of machine learning, marketers have been able to automate search campaign management through sophisticated rules for smarter bidding, customised scripts, tracking, tagging and more. But the evolution of AI through search is also evolving.

As Google explains in its research, keywords are now smarter: they are semantic, based on meaning, rather than syntactic, based on specific wording or word order. This means that advertisers can reach more queries with fewer keywords. This is the basis of Modern Search.

The benefits of Modern Search for brands are:

  • Achieve better performance in terms of online conversions
  • Manage their advertising accounts more easily
  • Save time to spend on strategy and finding new growth opportunities
  • Identify insights more easily, to make data-driven business decisions

Ultime news

28/09/2023
Mobile app creators or developers

The importance of mobile application creatorsSmartphones and tablets are now an integral part of our daily lives. We use them to communicate, work, play, inform ourselves and much more. In this context, mobile applications have taken on an increasingly important role.Mobile application creators or developers are the professionals who design and develop these applications. They are people with technical, creative and problem solving skills. They must be able to understand user needs and create applications that are useful, intuitive and fun.The importance of mobile application creators is evident in several areas.In the business sector, mobile applications are used to improve interaction with customers, automate internal processes and provide services to employees.In the entertainment industry, mobile applications offer games, music, movies and more.In the education sector, mobile applications can be used to create courses, provide learning materials and conduct interactive activities.In the health sector, mobile applications can be used to monitor health, provide advice and support.Mobile application creators play a vital role in our society. Thanks to their work, we are able to use smartphones and tablets to improve our lives in many ways.Mobile apps and web apps are two types of applications that can be used on mobile devices, such as smartphones and tablets. However, there are some key differences between the two.InstallationMobile apps must be installed on the user's device, while web apps can be used directly from the web browser. This means that mobile apps take up space on your device, while web apps don't.FunctionalityMobile apps can access device features, such as camera, GPS, and motion sensor. This allows mobile apps to deliver a more engaging and personalized experience.ComplianceMobile apps must comply with the guidelines of each app store, such as the Apple App Store and the Google Play Store. This can make mobile app development more complex and expensive.CostMobile app development is generally more expensive than web app development. This is because mobile apps need to be developed for two different platforms, iOS and Android.Benefits of mobile appsMobile apps offer a number of advantages over web apps. First, they are always available, even when you don't have access to an Internet connection. Secondly, they are designed to be used on mobile devices, so they are easier to use and navigate. Third, they can use the features of mobile devices, such as camera, GPS and motion sensor.Benefits of web appsWeb apps offer a number of advantages over mobile apps. First, they are easier and faster to develop. Secondly, they are accessible from any device with a web browser. Third, they can be updated more easily.Which one to choose?The choice between mobile app and web app depends on the specific needs of the project. If the application needs to access device features or provide an engaging experience, then it is best to develop a mobile app. If the application needs to be quick and easy to develop and accessible from any device, then it is preferable to develop a web app.Types of mobile appsThere are several types of mobile apps, including:Entertainment applications, such as games, music and videos.Productivity applications, such as apps for task management, travel planning, and content creation.Social media applications, such as Facebook, Twitter and Instagram.E-commerce applications, such as Amazon and eBay.Service applications, such as Uber and Airbnb.ConclusionMobile apps and web apps are two powerful tools that can be used to improve user experience on mobile devices. The choice between mobile app and web app depends on the specific needs of the project.
14/09/2023
Website positioning

In today's world, the web is a fundamental communication and marketing channel for any business or company. Having a website is now a must, but it is not enough: the site must be well positioned in Google search results to be easily found by potential customers.Ranking on Google is a process of optimizing a website so that it appears among the first results for certain keywords or phrases. This process is called SEO, an acronym for Search Engine Optimization.Why is it so important to position a website on Google?There are several reasons why it is important to rank a website on Google. First, sites that appear in the top search results receive much more traffic than those that are further down the page. This means that a well-positioned website has a better chance of being found by potential customers and generating new leads and sales.Secondly, ranking on Google improves the image of a company or business. A well-positioned website is synonymous with reliability and professionalism.Finally, ranking on Google can help improve a company's ranking on social media. When a website is well positioned, it is more likely to be shared on social media, which can lead to increased visibility and awareness.How to position a website on GoogleThere are several factors that influence a website's ranking on Google. The most important factors are:The quality of content: the content of a website must be of high quality and relevant to the target keywords.Content optimization: the contents of a website must be optimized for the target keywords.The website structure: the website must be well structured and easy to navigate.The loading speed of the website: the website must load quickly.Website security: The website must be secure.There are several tools and techniques that can be used to improve a website's ranking on Google. In some cases, it may be useful to turn to an SEO professional.ConclusionRanking on Google is a complex process that requires time and effort. However, it is an investment that can lead to great benefits for any business or company.Here are some tips to improve the positioning of a website on Google:In-depth research of target keywords: Target keywords are the words or phrases that users type into search engines to find information or products. It is important to choose the right keywords, in order to optimize your website for the most relevant searches.Create high-quality content: A website's content must be high-quality and relevant to its target keywords. It is important to write useful and interesting content to users.Optimize content for target keywords: A website's content must be optimized for target keywords. This means using your target keywords in your text, titles, and meta descriptions.Structure the website logically: The website must be well structured and easy to navigate. Users must be able to easily find the information they are looking for.Improve website loading speed: The website should load quickly. Users are more likely to abandon a website that takes too long to load.Secure the website: The website must be secure. Users must feel safe when entering their personal data.
13/09/2023
Artificial intelligence is transforming the web services industry

Artificial intelligence (AI) is having a profound impact on all sectors of the economy, and the web services sector is no exception.AI is used to automate tasks, improve efficiency and customer experience. For example, AI can be used to:Automate website and app development and maintenance tasksProvide 24/7 customer supportPersonalize user experiencesAI is also powering new web services, such as:Conversational chatbots that can respond to customer questions and requestsRecommender systems that suggest relevant products or servicesArtificial intelligence software that can help businesses make better decisionsAI is quickly becoming an essential part of the web services industry. Companies that don't adapt to this trend risk losing ground to their competitors.Here are some ways web services companies can use AI:Automate website and app development and maintenance tasks. AI can be used to perform repetitive and complex tasks, such as automated code testing and code generation. This can free up human employees to focus on more creative and strategic tasks.Provide 24/7 customer support. Conversational chatbots can respond to customer questions and requests 24/7. This can help businesses provide a better and more efficient customer experience .Personalize user experiences. AI can be used to collect customer data and use it to personalize user experiences. This can help businesses build stronger relationships with customers.Bringing new web services to life. AI is giving rise to new web services that wouldn't be possible without it. For example, conversational chatbots can provide 24/7 customer support, and recommendation systems can suggest relevant products or services.Web services companies that want to remain competitive must start implementing AI into their processes and services.Web services are increasingly important for businesses of all sizes. They offer a cost-effective and scalable way to reach customers, deliver services and improve efficiency.An important trend that is emerging in the web services industry is mobility. More and more people are using mobile devices to access the Internet and online services. This is creating new opportunities for companies offering mobile web services.There are several reasons why mobility is important for the future of web services. First, people are increasingly connected to their mobile devices. According to a Pew Research Center study, 96% of Americans own at least one cell phone, and 77% own a smartphone.Secondly, mobile devices offer a more convenient using experience. People can access mobile web services from anywhere at any time. This makes them ideal for businesses that want to reach a wider audience.Third, mobile web services are more convenient for businesses. You don't need to invest in physical infrastructure or hardware to offer mobile web services. Businesses can use cloud platforms to build and deploy mobile web services quickly and easily.Mobility is a major trend that is changing the way people use web services. Companies offering mobile web services will be in a better position to compete in the future.If your company offers web services, it's important to consider how to adapt them to the mobile market. This could include improving the design of your website or mobile application, or offering services that are optimized for mobile devices.