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A marketing tool: NFC technology

NFC (Near Field Communication) technology, an evolution of RFID, enables contactless two-way data transmission between two devices that are just a few inches apart (four or five, for security reasons).NFC tags are small chips that allow this type of interaction with an NFC reader, which can be a smartphone or tablet.Tags can be programmed to perform different actions, for example they are widely used for:Transmit information in public places, in fact it is a technology widely used in shopping malls or museums and places of interestConnect different devices in a simple and fast wayGive an immediate reading of the condition of an object or machineryActivate or deactivate a phone setting (e.g. alarm clock)What many people don't know is that it can be a valuable tool for marketing activities because, if used properly, this technology can stimulate engagement and improve the relationship between the customer and the company, so that the customer is more motivated to buy a product.For example, tags placed on the product can offer useful information on how it was made, what materials were used and the processes involved; they can also give information on how to use and take care of it.Moreover, thanks to the unique ID of the tag, the product's authenticity is guaranteed and counterfeiting is impossible. It also makes it possible to link the product to its legitimate owner and this can be a tool for the company to know who has bought from them, who is the possible second owner (second-hand market) and thus establish a relationship that can lead to complete customer loyalty.We have used this technology to create some very interesting projects.If you want to know more, click the tag.

NFC (Near Field Communication) technology, an evolution of RFID, enables contactless two-way data transmission between two devices that are just a few inches apart (four or five, for security reasons).

NFC tags are small chips that allow this type of interaction with an NFC reader, which can be a smartphone or tablet.

Tags can be programmed to perform different actions, for example they are widely used for:

  • Transmit information in public places, in fact it is a technology widely used in shopping malls or museums and places of interest
  • Connect different devices in a simple and fast way
  • Give an immediate reading of the condition of an object or machinery
  • Activate or deactivate a phone setting (e.g. alarm clock)

What many people don't know is that it can be a valuable tool for marketing activities because, if used properly, this technology can stimulate engagement and improve the relationship between the customer and the company, so that the customer is more motivated to buy a product.

For example, tags placed on the product can offer useful information on how it was made, what materials were used and the processes involved; they can also give information on how to use and take care of it.

Moreover, thanks to the unique ID of the tag, the product's authenticity is guaranteed and counterfeiting is impossible. It also makes it possible to link the product to its legitimate owner and this can be a tool for the company to know who has bought from them, who is the possible second owner (second-hand market) and thus establish a relationship that can lead to complete customer loyalty.

We have used this technology to create some very interesting projects.

If you want to know more, click the tag.

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