The mobile world is constantly evolving, both because of the exponential spread of smartphones and tablets and because this new communication mode has led companies to start providing themselves with new effective tools, such as apps, for marketing purpose and to remain in constant contact with their customers.The development of an application involves a study and analysis divided into several stages, from the initial idea to its planning and design, from development to release.During the analysis phase, depending on the company's goals, the type of app to be developed is decided: a native app, a cross-platform app or a web app.Native apps, as the word itself implies, are applications developed for a specific operating system with a specific programming language: for iOS we use Swift, while for Android we use Kotlin. They provide excellent performance and leverage the features of the phone, adapting to each platform to provide users with a better experience in terms of navigation.Cross-platform apps, on the other hand, are apps with the same code base, which can run on both iOS and Android. Compared to native apps, they are easier and quicker to develop and the maintenance of the app is also easier as there is only one version to update for the different platforms.A web app is an application created using languages such as JavaScript or HTML that does not need to be installed on the device but is used via a web browser. They are simple to make and less expensive, and have evolved so much over the years that they are now very similar to mobile apps in terms of graphics and functionality.If you are looking for a digital solution for your business, contact us. Our team of experts will advise you on the best choice for your business.
The mobile industry is growing rapidly and the demand for mobile app development is increasing every day. But at the basis of developing a mobile app or web app there must be an idea and a good market analysis to know your company's target audience and competitors, so that the project comes to life and is successful.The steps to be followed for this to happen are as follows:Analysis of the customer's request and feasibility study by researching the target market and ideal customers, in order to have a clear idea of what the customer's need is and what requirements have to be met for the software development, and the definition of how the customer expects their app to work, through the creation of a blueprint, to have a clear vision of what the requirements are, the work needed, the goals and the expected results of the projectRealisation of the storyboard, i.e. a visual representation of the user interface of the app, showing the screens of the app and the connections between these screens. A great deal of attention must be paid to usability and user experience: only with an in-depth study of in-app behaviour patterns can a mobile product be created that meets the user's objectives and exceeds their expectationsFrontend and backend developmentTesting to verify that the functioning of the application complies with all the specifications that were established in the analysis phase and the correctness of the design and development phasePublication of the app in the relevant stores or in private mode (if the app is for internal use)Implementation of functionalities and maintenance for proper functioning of the appObviously, during the analysis phase, the type of app to be developed will also be chosen to better meet the company's needs. The app types are:Native apps - these are developed specifically for each operating system (Android or iOS) and allow a high degree of customisation. For iOS we use the Swift language, while for Android we use KotlinWeb Apps - are real web pages optimised for the mobile world, created with languages such as JavaScript or HTML that do not need to be installed on the device, but are used via a web browserCross platform or hybrid apps - programmed using a single code that is interpreted and adapted for each operating system. Compared to native apps, they are simpler and quicker to develop and application maintenance is easier.If you are looking for a digital solution and have an idea for your business, contact us. Our team of experts will be able to advise you on the best choice for your business.
Research has shown that there are 80 million smartphones in Italy, compared to a population of 60 million. Mobile devices are mainly used to access social networking and shopping apps, to search for information and read news; apps dedicated to music and fitness and health are also widely used.This data confirms the fact that smartphones are the preferred tool for accessing the web; consequently, it is clear that companies need to ask themselves whether they should invest in the development of an app for their brand.So the question arises: why invest in app development? The answer is simple: to engage and retain customers. In an app, it is easier to navigate, find what we are looking for and save it as a favourite, compared to a website, albeit optimised for mobile devices.The benefits are numerous, including:Increasing visibility and strengthening the brand image: the app is not just another channel (in addition to social), but an extension of the brand, always at your fingertips and under the eyes of your customersCustomer loyalty: with just a few taps, users can communicate with the brand and the company can stay in touch with its customers and/or potential customers 24 hours a day. In this, apps are very useful for personalising communication, optimising the user experience and increasing conversion rates.Optimise customer service: customer care is of key importance and thanks to apps it is possible to offer a fast and functional service.Use smartphone functionality: apps can interact with the camera, GPS and many other applications on the smartphoneAccess content offline: apps can perform many functions and offer users content without an internet connectionClick on the tags to see our app development portfolio and if you have an idea for an app, contact us. Our team of experts will be able to advise you on the best choice for your business.
The Internet of Things (IoT) is a network of physical devices connected to each other and to the Internet. Bluetooth connectivity can be used to transmit data between devices, allowing them to interact with each other. Thanks to IoT technology, devices can be connected to each other wirelessly, using bluetooth connectivity. This allows devices such as smartphones, sensors and other devices that support the bluetooth connection to exchange information quickly and efficiently. This can lead to greater efficiency in managing home automation or automating tasks. Additionally, Bluetooth connectivity can allow people to remotely control and monitor their IoT devices, making it easier to manage their home or work environment.There are tons of questions about how to manage and connect Bluetooth devices. First of all, you need to make sure that both devices are Bluetooth enabled. Next, check if the Bluetooth device is compatible with the one to be connected. Once this step has been done, you must access the device settings and select the pairing function. After that, you will have to identify the device to connect in the list of available devices and complete the pairing with a code or a button. Once the pairing procedure is completed, the two devices will be connected via Bluetooth. What connection does Bluetooth use?Bluetooth is an open short-range communication technology that enables wireless connection between compatible devices, such as cell phones, laptops and digital cameras. It uses short-range, spread-spectrum radio frequency (RF) technology for communications. Bluetooth technology is based on a standard protocol called IEEE 802.15.1 which defines how devices can exchange information with each other. The Bluetooth connection is optimized for home use, as most Bluetooth devices are capable of reaching distances of up to 10 meters without interference. What is the Bluetooth connection for?The Bluetooth connection is a wireless communication technology that allows devices such as cell phones, computers and other devices to exchange data with each other. The Bluetooth connection was invented in 1994 and is now one of the most popular technologies on the market.The Bluetooth connection can be used to transmit data such as audio, video, images or files between wireless connectivity enabled devices. Additionally, Bluetooth technology can be used to create wireless networks, allowing multiple people to exchange information wirelessly.Another very popular application of the Bluetooth connection is the use of devices such as headphones, speakers and wireless controllers. These peripherals can be connected to a Bluetooth enabled device without using cables or the like. This way you can listen to music, watch videos or play games without having to worry about tangled cables and more.In summary, the Bluetooth connection provides a convenient and efficient way to transfer data between wireless-enabled devices, as well as create wireless networks that allow multiple people to exchange information wirelessly. It also allows users to connect devices such as headphones and speakers to their wireless enabled device easily and without the need for cables or other complicated methods. At what distance does Bluetooth work?Bluetooth can transmit data over varying distances, from a few meters up to a maximum of 100 meters. The actual distance depends on several factors such as the surrounding environment, electromagnetic interference and signal strength. Most modern Bluetooth devices provide a connection range of about 10-20 meters, but some devices can reach up to 40-50 meters in open spaces. Management via business appManaging a Bluetooth connection for business needs has never been easier. Thanks to the latest technology, you can use business apps to connect devices of any brand, such as laptops, smartphones or tablets. Furthermore, it is possible to manage the connection in a safe and reliable way, offering maximum productivity and energy savings. In addition, connection management via app allows you to easily and quickly manage device settings, such as sound volume, screen brightness and more. In short, thanks to the management via business app, it is possible to obtain efficiency from a Bluetooth connection that would otherwise be complex to configure.
Giving the right attention to employees and making them participate in the company project also involves tools such as internal social apps, which can be distributed publicly or privately, with features such as media gallery of internal events with the possibility of comments, discount codes for company conventions, information and FAQ sections for procedures, news and events, management of employee cards and codes, surveys and quizzes in game mode, reserved accesses.An employee mobile app can be an innovative and efficient tool for managing these activities, providing employees with an easy and intuitive platform to use and allowing the company to achieve its goals. The use of latest generation technologies such as AI (artificial intelligence), data analysis and machine learning, guarantee a rapid and personalized service capable of satisfying the needs of employees. In this way, it will be possible to guarantee greater collaboration between company and employees, increase productivity and improve the quality of the service offered. What does mobile application mean?A mobile application (also called an app) is a software that can be downloaded and installed on a portable device, such as a smartphone or tablet. Apps offer more advanced features than websites, including instant access to app features without having to type the URL or navigate deep within a website. Apps can also be designed to interact with other devices, such as other mobile phones or computers. Some examples of apps are time management software, games, instant messaging platforms, and calendars. The employee app can provide employees with important information and company updates faster and more efficiently. It can also allow employees to check email, work remotely and manage corporate communications all on one device. HR applicationThe HR application is an invaluable tool for companies wishing to efficiently manage human resources. It offers a variety of features that help you accurately track hours worked, log absences, schedule shifts, and manage employee data. It also allows enterprises to monitor productivity and create detailed reports to identify trends and improve performance. The HR application also provides an intuitive way to manage job vacancies, develop customized training programs and perform personnel assessments. In this way, companies of all sizes can profit from all the benefits of a well-managed HR system. How do the applications work?Employee applications are an effective way to increase workforce productivity and make day-to-day operations easier. These applications can automate some tasks, such as managing working hours or tracking expenses. They also give employees access to valuable information, such as project updates, documentation, and training. They can also encourage communication among teams and build a support network among employees. An application can be installed on any mobile device and provides an intuitive user interface that allows users to easily navigate the application's features. Administrators can also configure settings so that the application is safe and structured. Ultimately, employee applications offer users a simple and efficient solution to manage work quickly and efficiently.How does Moko view mobile apps for employees? Find the answers in our HUMAN RESOURCES section.
Creating an app may seem like a difficult task, but with the right knowledge and tools, you can build your app quickly and efficiently.
First, you need to decide what type of app you want to build – whether it's a hybrid, native or web app. Next step, evaluate the end user's needs and the purpose of the app. Once you have a clear vision of your project, you need to find a good development environment to start building your app.
There are several environments to choose from, such as Appcelerator, Xamarin or React Native that offer all the tools you need to build your app. The creation of the user interfaces and the defining of the application design are the next steps. Programs like Sketch or Adobe XD allow you to easily design user interfaces and prepare them for implementation. Eventually, you need to test your application to make sure it works properly and meets the quality standards. By following these steps, you will be able to create your own app successfully.
What are native apps?
A native app is an application that has been specifically designed for a mobile operating system such as Android or iOS. Using this approach, developers had to recreate the app for each platform, often using different programming languages.
Creating native applications offers the ability to better optimize the hardware configuration, functionality and user experience. Also, because native apps are built on specific platforms, they can leverage their core APIs and basic functionalities.
For example, native apps can access the device's camera settings, memory, and users' retina. Also, the code is generally faster and more efficient than web apps.
Who would be the ideal partner for mobile app development?Choosing the right partner is essential to getting the most out of a mobile app project. Here are some elements to consider in the decision-making process:Experience - Consider the quantity and quality of the potential partner's experience in mobile app development. Look for reviews online, talk to previous clients and ask for a portfolio of their work. An expert partner will be able to offer you advice on technologies, designs and marketing strategies.Skills - Make sure the partner has the skills to build the mobile app you have in mind. Control the skills of the team, the technologies they use and their development processes. Also check if they have experts who specialize in areas like UX/UI, cloud computing, and data security.Price - Compare the prices offered by the various partners to get a clearer idea. You should also take into consideration other factors such as the quality of the final product, the speed of delivery and the additional services offered. Remember that the lowest price doesn't always mean the best deal!Working methods - How a partner manages a project is as important as their technical skills. Ask yourself if they are willing to form fruitful partnerships, communicate with you constantly throughout the process, and share regular reports on development progress.Ultimately, finding the right mobile app development partner will take time and energy but it will be worth it at the right time!
What is the difference between native apps and hybrid apps?Native apps are applications that have been specifically designed and developed for a specific type of device, such as an iPhone or Android device. As a result, they use the unique features of the device in question, such as the camera or the accelerometer, and tend to perform better than hybrid apps would.Hybrid apps, on the other hand, are built using the same code base for both iOS and Android. These apps are generally easier to build and maintain than native apps, but they also have fewer features. Furthermore, they are not able to take advantage of all the features of the device in which they are used.For example, if you want to take photos within the hybrid app, you'll need to use the browser's built-in web camera. Conversely, a native app can access the device's camera directly. Load times can also vary considerably between native and hybrid apps. Native apps generally load faster and have fewer performance issues than hybrid apps.In conclusion, if you want to create an app with many features that make the most of the functionality of the device on which it will be installed (for example, access to contacts or the camera), then it is better to opt for a native app. If you want to make a simpler app that doesn't need all the features offered by the device on which it will be installed, then it is better to opt for the hybrid app.
Who can develop an app?If you're looking to build a mobile application, the good news is that there are many ways to do it. You can hire an experienced developer or opt for an app development platform like Appy Pie or Appery.io, which offer intuitive and easy-to-use design tools.If you have the necessary skills, you can also start developing the app yourself. But first you need to figure out which platform to use: iOS or Android? Both platforms have pros and cons, so be sure to do your research to decide which one is right for you.As for programming, if you are not a professional programmer, you can learn how to do it yourself with books and online tutorials. However, if you don't have the time or desire to learn on your own, then you can hire a freelance app developer who can help you build the mobile application at a reasonable price. There are also many app development agencies that specialize in mobile app development that may have the right services for you.Additionally, there is always the option of turning to a digital marketing agency that offers mobile app design and development services. These agencies have dedicated teams made up of professionals with experience in different areas of app development, such as design, programming, and marketing. They also typically offer additional services such as user analytics, A/B testing, and other online marketing services.Choosing the right way to build an app depends on your technical skills, budget, and project needs. Whether you have decided to outsource it to someone or thought about doing it yourself, always remember that creating a profitable app requires commitment and perseverance!
Who creates apps in Italy?In recent years, the mobile application development industry has grown significantly, mainly due to the huge popularity of smartphones. Today, there are thousands of businesses creating mobile apps and services.In Italy, many large companies such as Telecom Italia, Wind and Vodafone offer development services for mobile applications. Many independent vendors and small companies are also emerging as leaders in the Italian mobile sector.There is also a rich community of freelance developers offering bespoke programming services for businesses needing custom apps. Most of these people work from home or in a coworking space and are often professionals with an academic background in the field of technology.App development costs depend on the type and complexity of the application required. For example, the simplest apps can cost anywhere from a few hundred dollars to a few thousand for the more complex ones. Additionally, the average time required to complete a project is usually between six months and a year.In conclusion, there is a wide range of options available if you want to build an application in Italy, from large companies to a customized freelance solution.
The web intranet offers its users a number of services and features, including access to documents, software applications, remote support, security and much more. Its architecture is designed to allow greater flexibility and efficiency than those of traditional networks. The intranet web can be used by everyone in the organization to collaborate, share information and manage tasks more efficiently. The dashboardThe dashboard is a fundamental part of the corporate intranet. It provides a quick overview of the most important data and information, allowing fast and intuitive access to all resources. The dashboard can be customized to display the data that is most relevant to the user. This way, users can quickly get an overview of what is happening in the company. The dashboard also allows you to create customized reports and share information with other employees quickly and efficiently. What is a dashboard?A dashboard is a collection of relevant information that visualizes data in an easy-to-understand way. It is a web page that presents information on a single page with content such as graphs, tables and diagrams. The dashboard presents information in the form of key performance indicators (KPIs). Using the dashboard, users can quickly understand how their business is performing, from financials to team productivity. This tool is very useful for making fast and effective decisions. Web appCreating an intranet web app is a great way to ensure that information is protected and kept within a network. An intranet web app can provide users with an easy-to-use interface that allows them to access documents, images, audio and video files quickly and securely. Security is ensured through the use of multi-factor authentication, such as passwords, access tokens, and digital certificates. Intranet web apps can also be used to share data between employees within the company, so that information can be tracked. In addition, companies can create custom applications that meet their specific needs in terms of security, functionality and convenience. Thanks to these characteristics, intranet web apps are an excellent tool for improving business productivity.
Why a mobile intranetThe mobile intranet is a solution that allows employees to access various corporate services from a mobile device. It offers access to important information and company resources, such as internal manuals, documentation and even specific applications. Employees can take advantage of this information on the go, while reducing waiting times and the need to physically be in the office. The mobile intranet also helps keep corporate data secure and is an efficient medium for internal communication.
Ideas for a business intranetStart a task force with employees who can provide feedback and ideas.Create a development platform that allows teams to collaborate more efficiently with each other in real time.Add features such as easy document sharing, content search, video chat and voice chat within the corporate intranet.Implement a user activity monitoring system to obtain information on the use of the corporate intranet.Integrate machine learning solutions into your corporate intranet to improve user experience personalization and automate repetitive tasks like report generation.Create a portal dedicated to company news in order to provide timely information to users.Implement a system for measuring user productivity in order to evaluate the effectiveness of the corporate intranet.Add features like forums, blogs, discussion groups and wikis to encourage employees to interact with each other and share their experiences and ideas within the company intranet.Develop an automated reporting system to simplify the processing of documentation and the tracking of user activities within the intranet.Integrate knowledge management tools such as documentation, manuals, articles, webinars and online courses so employees can expand their skills.Create a feedback portal that allows employees to report problems and suggest improvements to improve the company intranet.Integrate a performance management system to monitor individual and team performance and identify areas for improvement.Implement a multi-factor authentication system to ensure that only authorized users have access to the corporate intranet.Equip yourself with an intuitive dashboard with personalized information about projects, tasks, and deadlines so users can easily keep track of their work.Create a user profiling system to personalize their experience and make sure they only have access to information relevant to their role within the company.Aggregate data from external sources such as social media, websites and mobile applications so employees can access up-to-date content directly from the corporate intranet.Deliver integrated solutions such as CRM, ERP, workforce management, knowledge management and other tools directly from the corporate intranet to streamline the decision - making process. What is a corporate intranet for?A corporate intranet is a private and confidential computer system that allows employees to access specific content, services and applications. It is usually managed by a centralized system and can be reached from anywhere with an Internet connection. The intranet allows companies to provide shared information and make various communication tools available, such as documentation, data archiving, mailing lists, online chats and discussions. Furthermore, users can post comments on shared documents and exchange information with each other efficiently and effectively. The intranet can also be used as a platform for virtual training, HR management or production management. Ultimately, a corporate intranet is a valuable tool that can help companies improve the efficiency of internal communication and collaboration between workers.
The web and app software project is one of the most important activities for companies that want to be competitive on the digital market. This type of project consists in the creation of an online platform or a mobile application, capable of providing services and information to its users.The first step in creating a web and app software project is the definition of the objectives and the required functions. Subsequently, it is necessary to choose the technologies to be used for software development and to define the system architecture.The next phase is the creation of the software, which requires specific technical skills and an effective organization of the development teams. Once the development phase is completed, the software must be tested to verify that it conforms to the customer's needs and is free from errors.Finally, the software project must be launched on the market and continuously updated to maintain high performance and functionality.In summary, the web and app software project is a complex activity that requires advanced technical skills and careful planning. However, if managed properly, it can be a significant competitive advantage for digital businesses.
What is a web projectA web project is a set of coordinated activities aimed at creating a website or an online application. In essence, it is a software project that involves the entire product lifecycle, from design to implementation and maintenance.The first phase of a web project is the definition of objectives and requirements. In this phase, the development team works with the customer to understand their needs and translate them into technical specifications. Subsequently, a detailed work plan is drawn up that encompasses all aspects of the project, from the timescales to the resources required.Once the work has been planned, the actual development phase begins. The programmers use the most suitable technologies to implement the features requested by the customer. In this phase, the designers who take care of the graphic aspect of the website or application are also involved.Finally, once the development phase is completed, the product is put into production and its maintenance is started. Maintenance includes activities such as updating existing features and fixing bugs.In summary, a web project is a complex process that requires specialized technical skills and a solid knowledge of the technologies used. If you need to develop a website or an online application, rely on experienced professionals in the sector to obtain quality results.
What is an app projectAn app project is the planning and development of a mobile application. It can be an app for smartphones or tablets, and can be used for personal or commercial purposes. An app project requires detailed planning, a solid understanding of mobile technology, and a good understanding of user needs.The first step of an app project is the definition of the objectives. The main goal could be to provide a solution to a specific problem or to create an innovative product for the market. Once the objectives are defined, we proceed with the planning of the project, including the definition of the requirements, the budget and the expected release date.The application development team must then start working on the creation of the app, always taking user feedback into account. It is important to test the application on different mobile devices and in different situations to ensure that it works properly.Finally, after testing the application and improving it based on user feedback, it is released on the market. The success of the project will depend on the quality of the application itself and its ability to meet user needs.In short, an app project requires planning, knowledge of mobile technology and an understanding of user needs to create a product that is both useful and innovative.
Software project: the design phasesSoftware design is a fundamental process that precedes the development of any application. It consists of a series of phases that go from the definition of the requirements to the drafting of the code.The first phase of software design is the collection of requirements, i.e. the identification of the functionalities that the software must have in order to satisfy the users' needs. This phase also includes the definition of the project objectives and the resources needed to achieve it.Subsequently, we move on to the analysis phase, in which the workflow of the application is studied and possible problems that may arise while using the software are identified.The third phase consists of the architectural design, i.e. the definition of the software structure and the relationships between its components. In this phase the programming language to be used is also decided and the most suitable development models are chosen.Finally, the design phase involves the creation of the graphical interface of the application and the drafting of the code. This stage requires strong technical expertise and great attention to detail.Summarizing, software design is a complex process that requires a lot of technical knowledge and great attention to detail. By following the phases described above, a solid and functional software product can be obtained, capable of satisfying the needs of the users.
Design and development of software systemsThe design and development of software systems are essential to ensure the success of a company. Implementing well-designed software can increase efficiency and productivity, reduce costs, and improve the customer experience.To start a successful project, it is important to follow a well-defined methodology. The development process should start from the definition of customer requirements, then proceed to the design phase, development, testing and finally the release.Choosing the right technology is crucial to the success of the project. It's important to evaluate the options available and choose the one that best fits your business needs. Additionally, it is important to consider future software maintenance and long-term scalability.Involving customers throughout the development process is just as important. This helps ensure that the software meets all their needs and expectations.In summary, the design and development of software systems requires detailed planning and a well-defined methodology. Choosing the right technology, thinking about future maintenance of the software, and engaging customers are all key factors in ensuring project success.
Improve your vision and results with the Business IntelligenceBusiness intelligence (BI) is a data analysis tool that helps companies make better, more informed decisions. If you are working on a software project, BI can help you improve your vision and results.BI allows you to collect, analyze and visualize data so you can identify trends, problems and opportunities. This way, you can make informed decisions about features to develop, user experience and marketing.For example, if you're developing a fitness app, BI can help you understand which features users use the most and which are less popular. This will allow you to focus development efforts on the features that users value the most.Additionally, BI can improve your results by giving you a complete view of app performance. You can track key metrics like user conversion rate and average session length to understand if your app is getting the results you want.In summary, if you want to improve your vision and results with your software project, you should consider the use of business intelligence. Thanks to BI, you can make more informed and effective decisions that will allow you to achieve your goals more efficiently.
Design and development of software systemsThe design and development of software systems are fundamental processes for any company that wants to be successful in today's digital world. These processes require specific skills, experience and attention to detail to ensure that the software meets the customer's needs and is reliable, secure and scalable.The first step in a software project is gathering customer needs. It is important to fully understand what the customer wants from the software system in order to be able to define functional and non-functional requirements. This process requires open and effective communication between the software development team and the customer.Once the requirements are defined, the development team can create a detailed project plan that defines the activities, timelines and resources required to complete the project. The project plan must be flexible in order to allow the team to adapt to any changes in requirements during development.During the software development phase, it is important to use thorough testing techniques to ensure that the system is reliable and secure. Additionally, the team must consider the scalability of the system to accommodate future increases in user or data volume.In summary, a well-managed software project requires specific skills, open communication with the customer, a flexible project plan, and in-depth testing techniques. An experienced and detail-oriented development team can guarantee the creation of a software system that meets the customer's needs and is reliable, secure and scalable.
Software architectureSoftware architecture is one of the most important phases of any software project. This phase defines the structure of the system, its organization and the relationships between its components. The software architecture must be designed so that the system is reliable, robust, scalable and maintainable over time.To design a solid and well-structured software architecture, you need to follow some guidelines. First, you must carefully analyze the system requirements to understand what features the system will need to implement. Subsequently, the logical structure of the system will have to be identified, dividing it into components that perform specific functions.It is also important to define the interfaces between the various components and ensure that these are clear and well documented. Error handling is another fundamental aspect of software architecture; the system must be able to handle errors effectively and recover from problems without losing data or functionality.In summary, designing a solid software architecture requires specific skills and a rigorous methodological approach. A good software architecture guarantees the quality of the final product and facilitates its maintenance over time.
In the digital age we live in, building web software and mobile apps has become a key part for many businesses and entrepreneurs looking to reach a wider audience and provide innovative solutions to their customers. However, before starting the development of a software or an app, it is essential to conduct a thorough analysis to ensure the success of the project. In this article, we will explore the importance of analytics for building web software and mobile apps, and the key steps to conducting effective analytics.To see some blueprints we have made, visit this page.Understanding user needs:
The initial phase of the analysis is to understand the needs of the users. This requires conducting market research, surveys or interviews with potential users to understand what their needs, wishes and problems are. This information will be the basis for defining the goals of the software or app and guiding the development process.Define the project objectives:
Once you understand your users' needs, you need to define your project goals. Goals should be specific, measurable, achievable, relevant, and time-limited (SMART). For example, goals might include increasing online sales by 20% within six months or improving user experience by reducing page load time by 30%.Competitor analysis:
A comprehensive competitive analysis is essential to identify best practices in the industry and to pinpoint any missed opportunities. Looking into similar apps or software already on the market can provide valuable insights into which features to include, gaps to fill, and effective marketing strategies.Definition of features and requirements:
Based on user needs, project goals, and competitive analysis, the features and requirements of the software or app can be defined. This process involves creating flowcharts, writing user stories, and prioritizing features based on their importance and feasibility.Prototyping and testing:
Prototyping allows you to evaluate the functionality and usability of the software or app quickly and inexpensively. Prototypes allow you to get feedback from users and make changes based on their needs. Through testing and iterations, you can optimize your design and improve your user experience.Estimate of costs and resources:
An accurate analysis also includes an estimate of the costs and resources required for development.As the wikipedia page reports, in software engineering, analysis is one of the phases of the software life cycle; it has the general purpose of clarifying, detailing and documenting the functions, services and performances that must be offered by a software system or program, in order to solve a given problem in the context in which it will have to operate. The information collected in the analysis phase represents the starting point for the design of a software product and for the entire process of its creation, validation and maintenance.
The advent of technology has opened new doors to the shopping experience or simple display of the company catalog. One tool that has revolutionized the way companies interact with customers is the product configurator. A product configurator allows users to customize their purchases in a unique and engaging way. In this article, we will explore the benefits of using a product configurator and how businesses can make the most of it to provide limitless customization to their customers.An immersive personalization experience:
A product configurator offers customers the opportunity to create a customised product, selecting options, features and customizations according to their preferences. This creates a deeper engagement and emotional connection with the product, increasing the likelihood of purchase and customer satisfaction. The immersive personalization provided by a product configurator can differentiate a company from the competition and create a competitive advantage.Wide choice of options:
A well-designed product configurator offers a wide range of options to choose from. These options can cover color, material, size, features, and so much more. Offering a large and diverse selection of options allows customers to find exactly what they want, increasing satisfaction and the likelihood of a purchase. Additionally, companies can gather valuable data about customer preferences, helping them make more informed decisions about future product offerings.Real-time visualization:
Another key benefit of a product configurator is the ability to view changes made to selected options in real time. Through the use of 3D graphics, renderings or realistic images, customers can instantly see how the customized product will look after making their choices. This feature provides a clear understanding of the final product and reduces the risk of customer dissatisfaction or returns.Increased customer engagement and retention:
A product configurator offers an interactive and engaging experience that can create a lasting bond between customers and the brand. By allowing customers to actively participate in the product creation process, companies can build a deeper relationship with customers and increase brand loyalty. Customers who are satisfied with their customizations will be more likely to return for more purchases and to recommend the brand to others.Data analysis for future improvements:
A product configurator can provide companies with a wealth of valuable data on customer interaction, preferences and purchasing trends. Analysing this data allows companies to better understand customers' wants and needs, identify areas for improvement, and make changes to product offerings. This continuous feedback loop helps keep the product configurator relevant and up-to-date.Conclusion:
A product configurator provides a personalized and engaging shopping experience, allowing customers to create the perfect product according to their preferences. Through a wide choice of options, real-time visualization, customer engagement and data analysis, companies can maximize the benefits of a product configurator. Implementing an advanced product configuration tool will not only enhance the customer experience but also give you a competitive edge in the ever-changing e-commerce market.In Moko we have been offering our experience for years and we have tried to gather some ideas at this link.
Artificial intelligence (AI) is having a profound impact on all sectors of the economy, and the web services sector is no exception.AI is used to automate tasks, improve efficiency and customer experience. For example, AI can be used to:Automate website and app development and maintenance tasksProvide 24/7 customer supportPersonalize user experiencesAI is also powering new web services, such as:Conversational chatbots that can respond to customer questions and requestsRecommender systems that suggest relevant products or servicesArtificial intelligence software that can help businesses make better decisionsAI is quickly becoming an essential part of the web services industry. Companies that don't adapt to this trend risk losing ground to their competitors.Here are some ways web services companies can use AI:Automate website and app development and maintenance tasks. AI can be used to perform repetitive and complex tasks, such as automated code testing and code generation. This can free up human employees to focus on more creative and strategic tasks.Provide 24/7 customer support. Conversational chatbots can respond to customer questions and requests 24/7. This can help businesses provide a better and more efficient customer experience .Personalize user experiences. AI can be used to collect customer data and use it to personalize user experiences. This can help businesses build stronger relationships with customers.Bringing new web services to life. AI is giving rise to new web services that wouldn't be possible without it. For example, conversational chatbots can provide 24/7 customer support, and recommendation systems can suggest relevant products or services.Web services companies that want to remain competitive must start implementing AI into their processes and services.Web services are increasingly important for businesses of all sizes. They offer a cost-effective and scalable way to reach customers, deliver services and improve efficiency.An important trend that is emerging in the web services industry is mobility. More and more people are using mobile devices to access the Internet and online services. This is creating new opportunities for companies offering mobile web services.There are several reasons why mobility is important for the future of web services. First, people are increasingly connected to their mobile devices. According to a Pew Research Center study, 96% of Americans own at least one cell phone, and 77% own a smartphone.Secondly, mobile devices offer a more convenient using experience. People can access mobile web services from anywhere at any time. This makes them ideal for businesses that want to reach a wider audience.Third, mobile web services are more convenient for businesses. You don't need to invest in physical infrastructure or hardware to offer mobile web services. Businesses can use cloud platforms to build and deploy mobile web services quickly and easily.Mobility is a major trend that is changing the way people use web services. Companies offering mobile web services will be in a better position to compete in the future.If your company offers web services, it's important to consider how to adapt them to the mobile market. This could include improving the design of your website or mobile application, or offering services that are optimized for mobile devices.
The importance of mobile application creatorsSmartphones and tablets are now an integral part of our daily lives. We use them to communicate, work, play, inform ourselves and much more. In this context, mobile applications have taken on an increasingly important role.Mobile application creators or developers are the professionals who design and develop these applications. They are people with technical, creative and problem solving skills. They must be able to understand user needs and create applications that are useful, intuitive and fun.The importance of mobile application creators is evident in several areas.In the business sector, mobile applications are used to improve interaction with customers, automate internal processes and provide services to employees.In the entertainment industry, mobile applications offer games, music, movies and more.In the education sector, mobile applications can be used to create courses, provide learning materials and conduct interactive activities.In the health sector, mobile applications can be used to monitor health, provide advice and support.Mobile application creators play a vital role in our society. Thanks to their work, we are able to use smartphones and tablets to improve our lives in many ways.Mobile apps and web apps are two types of applications that can be used on mobile devices, such as smartphones and tablets. However, there are some key differences between the two.InstallationMobile apps must be installed on the user's device, while web apps can be used directly from the web browser. This means that mobile apps take up space on your device, while web apps don't.FunctionalityMobile apps can access device features, such as camera, GPS, and motion sensor. This allows mobile apps to deliver a more engaging and personalized experience.ComplianceMobile apps must comply with the guidelines of each app store, such as the Apple App Store and the Google Play Store. This can make mobile app development more complex and expensive.CostMobile app development is generally more expensive than web app development. This is because mobile apps need to be developed for two different platforms, iOS and Android.Benefits of mobile appsMobile apps offer a number of advantages over web apps. First, they are always available, even when you don't have access to an Internet connection. Secondly, they are designed to be used on mobile devices, so they are easier to use and navigate. Third, they can use the features of mobile devices, such as camera, GPS and motion sensor.Benefits of web appsWeb apps offer a number of advantages over mobile apps. First, they are easier and faster to develop. Secondly, they are accessible from any device with a web browser. Third, they can be updated more easily.Which one to choose?The choice between mobile app and web app depends on the specific needs of the project. If the application needs to access device features or provide an engaging experience, then it is best to develop a mobile app. If the application needs to be quick and easy to develop and accessible from any device, then it is preferable to develop a web app.Types of mobile appsThere are several types of mobile apps, including:Entertainment applications, such as games, music and videos.Productivity applications, such as apps for task management, travel planning, and content creation.Social media applications, such as Facebook, Twitter and Instagram.E-commerce applications, such as Amazon and eBay.Service applications, such as Uber and Airbnb.ConclusionMobile apps and web apps are two powerful tools that can be used to improve user experience on mobile devices. The choice between mobile app and web app depends on the specific needs of the project.
A company intranet is a digital infrastructure that allows a company's employees to communicate, collaborate and access company information in a secure and centralized way. The intranet can be a powerful tool for improving efficiency, productivity and employee satisfaction.One of the fundamental components of a company intranet is its application offering. Intranet applications can be used for a variety of purposes, including:Communication and Collaboration: Communication and collaboration applications allow employees to communicate with each other efficiently and productively. They can include instant messaging, chat, video conferencing, file sharing, and document collaboration tools.Information Access – Information access applications allow employees to easily find and access the business information they need to do their jobs. They can include employee portals, knowledge bases, search tools, and document management.Business Process Management – Business process management (BPM) applications help you automate and optimize business processes. They can include tools for request management, project management, and workflow management.The choice of intranet applications to implement should be based on the specific needs of the company. However, there are some general ideas that can be helpful to get started.Applications for communication and collaborationCommunication and collaboration applications are essential to keeping employees connected and working together efficiently. Some ideas include:An employee portal that provides a single location to access all the information and resources you need.Instant messaging and chat tools to allow employees to communicate in real time.Video conferencing to allow employees to meet and collaborate remotely.File sharing tools to allow employees to easily share documents and other files.Document collaboration tools to allow employees to work together on documents at the same time.Applications for accessing informationInformation access applications allow employees to easily find and access the business information they need. Some ideas include:A knowledge base that collects and organizes company information.Search tools that help employees find the information they need.Document management tools that allow employees to store and organize documents.Applications for business process managementBusiness process management applications help you automate and optimize business processes. Some ideas include:Request management tools that allow employees to request approvals and other tasks.Project management tools that allow employees to collaborate on projects.Workflow management tools that help you automate business processes. In addition to these general ideas, companies can also consider implementing custom intranet applications that address their specific needs. For example, a company that operates in a regulated industry might implement an intranet application for managing compliance.Choosing which intranet applications to deploy is an important process that can have a significant impact on employee efficiency, productivity, and satisfaction. It's important to consider your company's specific needs and choose applications that are useful and easy to use.The corporate intranet has become an essential resource for many modern companies, offering a secure and centralized digital environment for internal communication, information sharing and collaboration between employees. Its applications are varied and can be customized to meet the specific needs of a company.Efficient Internal CommunicationOne of the main applications of the corporate intranet is to facilitate effective internal communication. Intranet platforms offer tools such as forums, chats, newsboards and internal newsletters that allow employees to easily communicate, share updates and crucial information in real-time.Document Management and Resource SharingThe Intranet serves as a central repository for document management. By allowing the creation of directories and access to shared documents, such as manuals, guidelines, company documents, policies and procedures, it simplifies the process of sharing and accessing company resources.Collaboration and Group ProjectsIntranet platforms facilitate collaboration on projects, allowing teams to share ideas, plan, track progress and coordinate activities. Tools like shared calendars, project boards, and workspaces dedicated to specific groups make collaboration smoother.Training and DevelopmentAnother crucial application is that of corporate training. The Intranet can host training materials, online courses, webinars and educational resources. This promotes the professional development of employees, allowing them to access crucial information to improve their skills.Human Resources Management and Employee SupportHR functions can take advantage of the intranet for human resources management, managing holidays, leaves, employee evaluations and providing support through dedicated sections with FAQs, request forms and guidelines.Data Analysis and ReportingAn increasingly relevant application is the use of the Intranet for the analysis of company data. Intranet platforms can integrate analytics tools that help monitor platform usage, internal communication trends and collaboration patterns, offering valuable data to improve business efficiency and productivity.Security and Access ControlEnsuring the security of company data is essential. Corporate intranets are designed with robust security measures that regulate access to sensitive data, allowing administrators to control who can access certain documents or sections of the platform.Adaptability and ScalabilityAn advantage of the intranet is flexibility. Platforms can be customized to adapt to changing business needs and can grow with the company itself, supporting its expansion and adapting to new requirements.ConclusionsThe possibilities offered by the company Intranet are broad and versatile, capable of significantly improving communication, collaboration and efficiency within a company. Adopting a well-designed and managed intranet can be a catalyst for innovation and business success in today's competitive landscape.
Whistleblowing represents the process through which individuals within a private company report illicit, irregular or contrary to company ethics behavior. This practice aims to promote transparency and regulatory compliance by offering a safe and secure channel to report such irregularities.Implications for companiesImplementing an effective whistleblowing system requires companies to put in place robust and secure reporting mechanisms. It is crucial to establish an environment that encourages employees to report in a safe manner, while ensuring the protection of themselves and those involved.Adequate reporting channelsTo facilitate effective and safe reporting, companies must establish appropriate communication channels aimed at ensuring the confidentiality and protection of the reporter's identity. Secure digital platforms, dedicated phone lines or specific email addresses are among the most common and reliable methods for whistleblowing. Additionally, it is critical to provide employees with clear and accessible guidelines on how to use these channels safely and effectively. Adequate training and awareness of staff on the importance and correct use of these channels is essential to guarantee a functioning and reliable whistleblowing system.Deadline for compliance with the legislationThe legislation concerns public bodies, public companies and private companies with at least 50 employed workers. It also involves companies operating in sensitive sectors, such as finance or environmental protection, regardless of company size. For the companies mentioned, the obligations envisaged will come into force on 17 December 2023. Therefore, it is essential to implement the necessary changes and additions within the period established by law to avoid possible sanctions.Who to contact to adapt your website or appTo adapt websites or applications to whistleblowing legislation, companies can consult a wide range of professionals. In addition to legal consultants specializing in labor law, software houses present themselves as fundamental allies. The latter can provide customized solutions, capable of effectively and safely implementing the necessary reporting and whistleblowing systems within corporate websites and applications.A team of professionals like Moko can guide you step by step in adapting your digital channels to this important regulation.Investing in the understanding and correct implementation of whistleblowing is crucial for companies to ensure ethics, transparency and compliance with current regulations. This initiative not only protects the company itself and its employees, but also strengthens its reputation and integrity in the corporate landscape.
Successful companies have one thing in common: they deeply understand the needs and wants of their customers. In an ever-evolving world where consumer preferences and expectations change rapidly, getting accurate and timely feedback is critical. And this is where survey apps come in.The Power of Feedback: Survey apps represent a direct and immediate channel for collecting valuable feedback from customers. These tools allow companies to gain detailed, real-time insights into customer experiences, satisfaction levels, areas for improvement, and even new emerging needs.Personalization of the Experience: Thanks to survey apps, companies can personalize questions based on the customer profile. This level of personalization allows for more detailed and specific information, offering a more accurate picture of individual preferences.Agility and Responsiveness: Timeliness is crucial in the business world. Survey apps allow businesses to quickly adapt to market changes and customer demands. Immediate responses to surveys allow corrections, improvements and adjustments to be made in real time, thus improving the quality of the products and services offered.Building Strong Relationships: Engaging customers through survey apps can create a sense of involvement and participation. Knowing that you are listened to and that your opinions influence the company's decisions can increase customer loyalty and their attachment to the brand.Continuous Innovation: Survey apps not only provide feedback on existing products, but can also be used to generate innovative ideas. Asking customers what they would like to see in the future can guide the development of new products and services, ensuring the company remains relevant and at the forefront of its industry.Analytics and Tracking: Survey apps offer valuable data that can be analyzed to identify trends, patterns and areas for improvement. This data helps you make informed decisions and monitor the effectiveness of implemented strategies over time.In an increasingly digital world, companies need effective tools to collect feedback from their customers and employees. Survey apps are an ideal solution for this purpose, as they allow you to collect data quickly and easily, even from mobile devices.The advantages of survey apps for companiesSurvey apps offer a number of benefits to businesses, including:Improved customer satisfaction: Survey apps allow companies to collect feedback on their products, services and processes. This feedback can be used to improve customer experience and increase customer satisfaction.Improve customer loyalty: App surveys can be used to collect information about customers, such as their preferences and interests. This can be used to create personalized experiences that build customer loyalty.Improving the efficiency of business processes: Survey apps can be used to collect data on internal processes, such as customer service or employee training. This can be used to identify areas for improvement and optimize processes.How to choose the right survey appWhen choosing a survey app, it is important to consider the following features:Ease of use: The survey app should be easy to use for both customers and employees.Customization: Your survey app should allow you to customize surveys to your company's specific needs.Data Analytics: The survey app must provide data analytics tools that help you understand survey results.We have covered the topic in depth on the following landing pageConclusionApp surveys are a valuable tool for companies that want to improve customer satisfaction, build customer loyalty and optimize business processes. With a survey app, companies can collect feedback quickly and easily, even from mobile devices.In summary, survey apps represent a fundamental tool for companies that aim to fully understand the needs of their customers, constantly improve their products and services and maintain a competitive advantage in the ever-changing market. Investing in these platforms is not only a step towards customer satisfaction, but also an investment in the long-term success of the company.
In an ever-evolving digital world, the accessibility of websites and apps has become a matter of primary importance. Not only for the ethical and legal duties, but also to recognize concrete opportunities for business growth. In today's digital world, equitable and inclusive access to onlin resourcese is a crucial advantage. With the growing reliance on digital technology for everyday activities, such as working, studying, communicating and accessing services, it is essential that your website and applications develop and make accessibility a priority. Digital accessibility refers to the practice of viewing and displaying digital content so that it is usable by a person with a wide range of abilities and disabilities.A web for everyone:Creating accessible websites and apps means making them accessible to anyone, regardless of their disabilities. This includes people with visual, hearing, motor or cognitive disabilities, but also users with slow internet connections or who use assistive technologies.Benefits for companies:In addition to the ethical and social aspect, accessibility offers numerous concrete advantages for companies:Expanding the audience: An accessible website allows you to reach a broader user base, including people with disabilities who would otherwise be excluded.Improved reputation: Demonstrating commitment to accessibility strengthens the company's image and positions it as an inclusive organization that is sensitive to everyone's needs.Greater usability for all: Accessible design benefits all users, not just those with disabilities. Creates a smoother and more pleasant user experience, increasing overall satisfaction.Improved SEO: Search engines reward accessible websites, helping them rank in search results.Reducing Legal Risks: In many countries, there are laws that require companies to make their websites and apps accessible. Failure to comply with these laws may result in fines and legal action.How to make accessible websites and apps:There are several guidelines and regulations that define the accessibility requirements of websites and apps. The most widespread are the WCAG (Web Content Accessibility Guidelines), issued by the W3C (World Wide Web Consortium).Following these guidelines when designing and developing websites and apps is critical to ensuring their accessibility. Furthermore, it is important to thoroughly test final products with users with disabilities to identify and eliminate any barriers.Accessibility is a Fundamental RightFirst of all, it is important to understand that digital accessibility is not just a matter of convenience, but is a fundamental right. According to the United Nations Convention on the Rights of Persons with Disabilities, ratified by numerous countries around the world, including the principle of access to information and communication, including information and communications systems and technologies, is a fundamental human right.Expand the Scope of UseMaking accessible websites and apps not only benefits people with disabilities, but can also improve the experience for all users. For example, design that makes navigation easier for people with visual impairments, such as using descriptive text for images, also improves the experience for users who browse on devices with slow internet connections or who use devices with small screens.Improve the Company's Image and Comply with the LawIn many countries, there are laws and regulations that require digital accessibility to ensure fairness and equality of opportunity for all people. Complying with these regulations is not only ethical, but can also protect companies from lawsuits and improve their reputation.Inclusion is a Good DealInvesting in digital accessibility is also a smart investment from an economic point of view. Increasing accessibility can expand a website or application's audience, leading to greater user participation and, consequently, increased revenue or business opportunities. It also reduces costs associated with legal claims or retroactive repairs for accessibility issues.Conclusion:Creating accessible websites and apps is not just an obligation, but an advantageous choice for companies. It means creating a more inclusive web, improving the user experience and seizing new business opportunities. Investing in accessibility means building a digital future that is fairer and more accessible to all.